Consumer Engagement Executive

The role of the Consumer Engagement Executive is to engage consumers in a more integrated and holistic way, leveraging the strengths of our traditional offline platforms and building our new competitive edge in the social/digital context, across paid media & CRM platforms. This role will encompass a deep understanding of customer omni-channel behavior and market trends, allowing for the creation of targeted consumer engagement campaigns and strategies that resonate with these preferences. The successful candidate will then flawlessly execute these campaigns across all offline and online touchpoints, ensuring brand story consistency through various communication channels.

What You Will Achieve

• Implement marketing plans and campaigns, and execute omnichannel marketing strategies, including social media, CRM, and digital content.
• Support the execution of social digital and CRM plans, and follow up on media and communication plans to meet project KPIs.
• Manage PR and Key Opinion Leader (KOL) plans, develop content, and maintain relationships with KOLs for campaign support.
• Collaborate with in-market teams to align marketing activities, execute e-commerce campaigns, and provide feedback for improvements.
• Ensure all marketing activities are within the allocated budget, and monitor and report on the implementation of marketing plans.
• Work closely with Retail Marketing, Education Manager, and other stakeholders, maintaining effective communication and alignment with various teams to achieve business goals.

The above statements reflect the general details considered necessary to describe the principle functions of the job identified and shall not be considered as a detailed description of all the work required inherent in the job.

What You Will Need

• Bachelor's degree in Business Administration, Communications, or a related field preferred.
• Proven experience (minimum of 2 years) in a similar role, preferably in retail / beauty / high fashion industry.
• Proactive and positive approach to work and daily tasks.
• Confidentiality, tact and discretion when dealing with all parties.
• Excellent written and verbal communication skills.
• Team player with the ability to collaborate effectively with cross-functional teams.

What We Offer

• We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:
• Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.
• Career development: we work with you to advance your career through short-term assignments, relocations and new experiences.
• Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities

Who We Are

We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

We are a values-driven organization. Our actions are rooted in the Lauder Family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit and fearless persistence. Building on these core values we also abide by the following principles

• Unwavering commitment to quality and excellence.
• Infusing creativity and innovation throughout all aspects of the business.
• Nurturing and developing world-class talent.
• Cultivating an inclusive and diverse workplace.
• Acting responsibly and caring for the communities we serve.

The role of the Consumer Engagement Executive is to engage consumers in a more integrated and holistic way, leveraging the strengths of our traditional offline platforms and building our new competitive edge in the social/digital context, across paid media & CRM platforms. This role will encompass a deep understanding of customer omni-channel behavior and market trends, allowing for the creation of targeted consumer engagement campaigns and strategies that resonate with these preferences. The successful candidate will then flawlessly execute these campaigns across all offline and online touchpoints, ensuring brand story consistency through various communication channels.

What You Will Achieve

• Implement marketing plans and campaigns, and execute omnichannel marketing strategies, including social media, CRM, and digital content.
• Support the execution of social digital and CRM plans, and follow up on media and communication plans to meet project KPIs.
• Manage PR and Key Opinion Leader (KOL) plans, develop content, and maintain relationships with KOLs for campaign support.
• Collaborate with in-market teams to align marketing activities, execute e-commerce campaigns, and provide feedback for improvements.
• Ensure all marketing activities are within the allocated budget, and monitor and report on the implementation of marketing plans.
• Work closely with Retail Marketing, Education Manager, and other stakeholders, maintaining effective communication and alignment with various teams to achieve business goals.

The above statements reflect the general details considered necessary to describe the principle functions of the job identified and shall not be considered as a detailed description of all the work required inherent in the job.

What You Will Need

• Bachelor's degree in Business Administration, Communications, or a related field preferred.
• Proven experience (minimum of 2 years) in a similar role, preferably in retail / beauty / high fashion industry.
• Proactive and positive approach to work and daily tasks.
• Confidentiality, tact and discretion when dealing with all parties.
• Excellent written and verbal communication skills.
• Team player with the ability to collaborate effectively with cross-functional teams.

What We Offer

• We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:
• Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.
• Career development: we work with you to advance your career through short-term assignments, relocations and new experiences.
• Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities

Who We Are

We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

We are a values-driven organization. Our actions are rooted in the Lauder Family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit and fearless persistence. Building on these core values we also abide by the following principles

• Unwavering commitment to quality and excellence.
• Infusing creativity and innovation throughout all aspects of the business.
• Nurturing and developing world-class talent.
• Cultivating an inclusive and diverse workplace.
• Acting responsibly and caring for the communities we serve.