Senior Manager, SEO

TITLE Senior Manager, SEO

DEPARTMENT Earned Media

DIVISION NP Digital - Malaysia

LOCATION Hybrid – Kuala Lumpur, Malaysia

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

SearchGuru, a division of NP Digital, provides search marketing services in Malaysia, Singapore and Hong Kong with over 130 marketing experts, arguably making it the largest performance marketing agency in Southeast Asia, working with the top brands.

Our strength comes from our diverse specialists who go above and beyond to execute effective strategies that marry creative and media. We are SearchGuru because we’re searching for knowledge — knowledge that allows us to be better performance marketers to benefit our clients.

ABOUT THE OPPORTUNITY

The SEO Senior Manager will work with Account teams, Creative teams, and Performance Marketing Specialists to drive not only daily account responsibilities associated with Google Search Console, Bing Webmaster Tools, and Google Analytics, and using third-party SEO tools such as Yoast, SEMRush, and Screaming Frog, but important business outcomes for SearchGuru clients.

ABOUT THE RESPONSIBILITIES

Reporting to the SEO Director, the SEO Senior Manager will be responsible for determining and executing best in class SEO strategies, performing SEO audits and driving the implementation roadmap of on-page, technical & off-page optimisation to drive key business outcomes for clients.

Responsibilities include but are not limited to:

• Serve as a point of escalation for SEO strategies and insights across accounts.
• Collaborate & lead client's requests professionally.
• Able to customize a unique plan that caters to different conditions.
• Proactively collaborate with the Client Services department to re-prioritize as needed throughout the campaign based on clients' shifting needs and changes in business priorities.
• Identify how to best present data-driven reports and a compelling story that communicates our values to the client.
• Support and grow the cross-departmental team’s abilities.
• Monitor all project aspects and handle matters pertaining to resources, time and budget.
• Frequently evaluate project performance and provide timely updates to internal teams.
• Train SEO junior, senior, and managers to improve work quality.
• Envision the company’s vision and mission into action plans and align them to department goals.
• Become the go-to person for the team regarding all SEO questions, concerns and queries.
• Assist in Resource Planning internally and externally.
• Lead and validate the feasibility of the SEO strategies and presentation for pitches.
• Ability to present new ideas to internal and client stakeholders.
• Govern the department functions and help to push for growth aligned with internal KPIs.

ABOUT YOU

• At least 6 years of leadership, consultative, SEO execution experience in an agency or corporate setting.
• Proven track record of fixing SEO issues (e.g. Google penalty, hacked, multi-country, e-commerce, multilingual, technical and heavily complicated sites).
• Experienced in handling different clients and niches.
• Passionate in building long lasting client relationships across various industries and verticals.
• Strong analytical skills with a data driven approach.
• Ability to extract trends and insights from complex data sets.
• Ability to commute daily to Mid Valley Office (post-pandemic) and is effective and comfortable to support Work-From-Home mode.
• Excellent command of spoken and written English.

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

• Competitive remuneration, performance incentives and substantial perks, including wellbeing benefits (gym membership, Spotify subscription, health checks, etc.)
• Comprehensive outpatient & medical benefits on top of great insurance coverage
• Extensive annual leave entitlement (Birthday, marriage, maternity, paternity, paid sabbatical leave)
• Positive and supportive leadership
• A work culture that drives teamwork and collaboration
• Hybrid and flexible working arrangements
• Unbiased work culture from top to bottom to encourage and push you to #DreamBig
• Fun employee engagement activities & parties, annual dinners and company trips
• Strategic office location that’s easily accessible by public transportation
• Work among experts and specialists in a company with years of experience in the industry and has won multiple awards

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.

TITLE Senior Manager, SEO

DEPARTMENT Earned Media

DIVISION NP Digital - Malaysia

LOCATION Hybrid – Kuala Lumpur, Malaysia

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

SearchGuru, a division of NP Digital, provides search marketing services in Malaysia, Singapore and Hong Kong with over 130 marketing experts, arguably making it the largest performance marketing agency in Southeast Asia, working with the top brands.

Our strength comes from our diverse specialists who go above and beyond to execute effective strategies that marry creative and media. We are SearchGuru because we’re searching for knowledge — knowledge that allows us to be better performance marketers to benefit our clients.

ABOUT THE OPPORTUNITY

The SEO Senior Manager will work with Account teams, Creative teams, and Performance Marketing Specialists to drive not only daily account responsibilities associated with Google Search Console, Bing Webmaster Tools, and Google Analytics, and using third-party SEO tools such as Yoast, SEMRush, and Screaming Frog, but important business outcomes for SearchGuru clients.

ABOUT THE RESPONSIBILITIES

Reporting to the SEO Director, the SEO Senior Manager will be responsible for determining and executing best in class SEO strategies, performing SEO audits and driving the implementation roadmap of on-page, technical & off-page optimisation to drive key business outcomes for clients.

Responsibilities include but are not limited to:

• Serve as a point of escalation for SEO strategies and insights across accounts.
• Collaborate & lead client's requests professionally.
• Able to customize a unique plan that caters to different conditions.
• Proactively collaborate with the Client Services department to re-prioritize as needed throughout the campaign based on clients' shifting needs and changes in business priorities.
• Identify how to best present data-driven reports and a compelling story that communicates our values to the client.
• Support and grow the cross-departmental team’s abilities.
• Monitor all project aspects and handle matters pertaining to resources, time and budget.
• Frequently evaluate project performance and provide timely updates to internal teams.
• Train SEO junior, senior, and managers to improve work quality.
• Envision the company’s vision and mission into action plans and align them to department goals.
• Become the go-to person for the team regarding all SEO questions, concerns and queries.
• Assist in Resource Planning internally and externally.
• Lead and validate the feasibility of the SEO strategies and presentation for pitches.
• Ability to present new ideas to internal and client stakeholders.
• Govern the department functions and help to push for growth aligned with internal KPIs.

ABOUT YOU

• At least 6 years of leadership, consultative, SEO execution experience in an agency or corporate setting.
• Proven track record of fixing SEO issues (e.g. Google penalty, hacked, multi-country, e-commerce, multilingual, technical and heavily complicated sites).
• Experienced in handling different clients and niches.
• Passionate in building long lasting client relationships across various industries and verticals.
• Strong analytical skills with a data driven approach.
• Ability to extract trends and insights from complex data sets.
• Ability to commute daily to Mid Valley Office (post-pandemic) and is effective and comfortable to support Work-From-Home mode.
• Excellent command of spoken and written English.

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

• Competitive remuneration, performance incentives and substantial perks, including wellbeing benefits (gym membership, Spotify subscription, health checks, etc.)
• Comprehensive outpatient & medical benefits on top of great insurance coverage
• Extensive annual leave entitlement (Birthday, marriage, maternity, paternity, paid sabbatical leave)
• Positive and supportive leadership
• A work culture that drives teamwork and collaboration
• Hybrid and flexible working arrangements
• Unbiased work culture from top to bottom to encourage and push you to #DreamBig
• Fun employee engagement activities & parties, annual dinners and company trips
• Strategic office location that’s easily accessible by public transportation
• Work among experts and specialists in a company with years of experience in the industry and has won multiple awards

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.