Company Description
K Fry is dedicated to creating authentic Korean flavors with the freshest ingredients and delivering exceptional service. The company aims to raise the bar for food quality and service excellence in Malaysia to create lasting, meaningful experiences. With a commitment to serving with all our heart, mind, and soul, K Fry is focused on improving the Food and Beverage Landscape in Malaysia.
Role Description
This is a full-time on-site role for a Senior Marketing Executive at K Fry in WP. Kuala Lumpur. The Senior Marketing Executive will be responsible for market planning, market research, communication, sales, and marketing activities to drive business growth and brand recognition.
- Ensure brand and direction is adhered to at all times
- Liaising and networking with a range of stakeholders including senior management, customers, colleagues, suppliers/vendors and partner organisations
- Liaise and collaborate with operations and finance team to organize activities and promotions
- Editing videos for social media and other marketing collaterals
- Sourcing for advertising spaces (OOH channels, malls and other partners)
- Sourcing of potential marketing or brand partners / collaborators and promotional tie-ups
- Managing the production of all marketing materials, print, digital and merchandise - including all external vendors.
- Writing and proofreading copy and designs
- Organizing photo shoots
- Arranging for distribution of marketing materials
- Organizing marketing or brand related events / product launches
- Monitor and report on social media engagement and feedback, social listening as required
- Ideation and conceptualize creative ways for effective brand communications and revenue generation, engage customers via social media
- Oversee day to day functions of apps and/or CRM
- Data generation for report for post-campaign analysis
- Undertake any additional tasks as directed by management or superiors.
Qualifications
- Market Planning, Market Research, Communication skills
- Sales and Marketing skills
- Strategic thinking and analytical abilities
- Excellent interpersonal and communication skills
- Experience in the food and beverage industry is a plus
- Candidate must possess at least Bachelor’s Degree in Marketing, Digital Marketing, Communication or any related field.
- At least 1-2 years of experience in marketing or related fields.
- Experience in China overseas purchasing is considered an advantage.
- Good communication and written skills (English and Malay). Proficient and fluent in Chinese Mandarin is a plus.
- Passionate in food or had experience working in a food related organisation
- Highly independent and resourceful
- Ability to travel within the region when needed is also required for this role
Company Description
K Fry is dedicated to creating authentic Korean flavors with the freshest ingredients and delivering exceptional service. The company aims to raise the bar for food quality and service excellence in Malaysia to create lasting, meaningful experiences. With a commitment to serving with all our heart, mind, and soul, K Fry is focused on improving the Food and Beverage Landscape in Malaysia.
Role Description
This is a full-time on-site role for a Senior Marketing Executive at K Fry in WP. Kuala Lumpur. The Senior Marketing Executive will be responsible for market planning, market research, communication, sales, and marketing activities to drive business growth and brand recognition.
- Ensure brand and direction is adhered to at all times
- Liaising and networking with a range of stakeholders including senior management, customers, colleagues, suppliers/vendors and partner organisations
- Liaise and collaborate with operations and finance team to organize activities and promotions
- Editing videos for social media and other marketing collaterals
- Sourcing for advertising spaces (OOH channels, malls and other partners)
- Sourcing of potential marketing or brand partners / collaborators and promotional tie-ups
- Managing the production of all marketing materials, print, digital and merchandise - including all external vendors.
- Writing and proofreading copy and designs
- Organizing photo shoots
- Arranging for distribution of marketing materials
- Organizing marketing or brand related events / product launches
- Monitor and report on social media engagement and feedback, social listening as required
- Ideation and conceptualize creative ways for effective brand communications and revenue generation, engage customers via social media
- Oversee day to day functions of apps and/or CRM
- Data generation for report for post-campaign analysis
- Undertake any additional tasks as directed by management or superiors.
Qualifications
- Market Planning, Market Research, Communication skills
- Sales and Marketing skills
- Strategic thinking and analytical abilities
- Excellent interpersonal and communication skills
- Experience in the food and beverage industry is a plus
- Candidate must possess at least Bachelor’s Degree in Marketing, Digital Marketing, Communication or any related field.
- At least 1-2 years of experience in marketing or related fields.
- Experience in China overseas purchasing is considered an advantage.
- Good communication and written skills (English and Malay). Proficient and fluent in Chinese Mandarin is a plus.
- Passionate in food or had experience working in a food related organisation
- Highly independent and resourceful
- Ability to travel within the region when needed is also required for this role