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Retail Activation Specialist

Salary undisclosed

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Who are we?

ROOTS Asia Pacific (Malaysia) Sdn Bhd is part a larger group of intergrated marketing consultancy; ROOTS & DEX Group of companies, with offices in SG and MY, and a strong network in SEA. Our philosophy is simple - to provide client solutions that are integrated, market-oriented and results-driven. ROOTS provides expertise in consumer experience, retail activation, marketing services, creative services and digital marketing to drive integrated strategies for our clients.

What we believe in:

We believe in work/life integration - where you see the world from a lens of optimism and always seek for improvements that can elevate you both professionally and personally. Your team mates are your collaborators, your support system and sometimes your mentors.

This role is for you if you're full of energy and passionate about tackling marketing challenges. You see that brands are living, breathing entities that play an important role in our daily lives yet you understand that each brand is responsible in their own ways. You believe you that you can make things better but the journey will be full of ups and downs. You're relentless in your pursuit of excellence yet you know to get there - you need to make sure others are successful as well.

About the Role

We are looking for a detail-oriented and proactive Activation Executive to plan and execute retail activations for our clients. This role is crucial in driving customer engagement, increasing store traffic, and boosting sales through impactful in-store experiences.

Key Responsibilities

  • Plan and execute retail activation campaigns, ensuring seamless execution from ideation to post-event reporting.
  • Collaborate with internal teams (creative, strategy, and account management) to align activations with brand objectives.
  • Manage on-ground logistics, vendor coordination, and event setup to deliver high-quality activations.
  • Monitor and analyze activation performance, providing insights and recommendations for improvement.
  • Ensure compliance with brand guidelines, client expectations, and operational requirements.
  • Maintain organized documentation and reports for all activation projects.

Requirements

  • Minimum 3 years of experience in activation, event management, or a related field.
  • Strong project management skills with the ability to handle multiple activations simultaneously.
  • Excellent communication and stakeholder management abilities.
  • Hands-on experience in coordinating retail activations, promotions, or experiential marketing.
  • Ability to problem-solve and adapt to fast-paced environments.

  • Why Join Us?

    • Work with global brands and dynamic teams.
    • Lead exciting retail activation projects that make an impact.
    • Career growth opportunities in a fast-evolving marketing landscape.

    If you’re passionate about bringing brands to life in retail spaces, we’d love to hear from you!

    Who are we?

    ROOTS Asia Pacific (Malaysia) Sdn Bhd is part a larger group of intergrated marketing consultancy; ROOTS & DEX Group of companies, with offices in SG and MY, and a strong network in SEA. Our philosophy is simple - to provide client solutions that are integrated, market-oriented and results-driven. ROOTS provides expertise in consumer experience, retail activation, marketing services, creative services and digital marketing to drive integrated strategies for our clients.

    What we believe in:

    We believe in work/life integration - where you see the world from a lens of optimism and always seek for improvements that can elevate you both professionally and personally. Your team mates are your collaborators, your support system and sometimes your mentors.

    This role is for you if you're full of energy and passionate about tackling marketing challenges. You see that brands are living, breathing entities that play an important role in our daily lives yet you understand that each brand is responsible in their own ways. You believe you that you can make things better but the journey will be full of ups and downs. You're relentless in your pursuit of excellence yet you know to get there - you need to make sure others are successful as well.

    About the Role

    We are looking for a detail-oriented and proactive Activation Executive to plan and execute retail activations for our clients. This role is crucial in driving customer engagement, increasing store traffic, and boosting sales through impactful in-store experiences.

    Key Responsibilities

    • Plan and execute retail activation campaigns, ensuring seamless execution from ideation to post-event reporting.
    • Collaborate with internal teams (creative, strategy, and account management) to align activations with brand objectives.
    • Manage on-ground logistics, vendor coordination, and event setup to deliver high-quality activations.
    • Monitor and analyze activation performance, providing insights and recommendations for improvement.
    • Ensure compliance with brand guidelines, client expectations, and operational requirements.
    • Maintain organized documentation and reports for all activation projects.

    Requirements

    • Minimum 3 years of experience in activation, event management, or a related field.
    • Strong project management skills with the ability to handle multiple activations simultaneously.
    • Excellent communication and stakeholder management abilities.
    • Hands-on experience in coordinating retail activations, promotions, or experiential marketing.
    • Ability to problem-solve and adapt to fast-paced environments.

  • Why Join Us?

    • Work with global brands and dynamic teams.
    • Lead exciting retail activation projects that make an impact.
    • Career growth opportunities in a fast-evolving marketing landscape.

    If you’re passionate about bringing brands to life in retail spaces, we’d love to hear from you!