Product Marketing Manager
About the Role
Our client is a leading technology solutions provider, and they are looking for a Product Marketing Manager to drive product positioning, go-to-market strategies, and partner marketing efforts. This role is crucial in shaping the brand’s market presence and ensuring successful product adoption.
Key Responsibilities:
- Develop and execute go-to-market (GTM) strategies for new product launches and feature rollouts, ensuring market penetration and strong user adoption.
- Define clear and impactful product messaging that highlights unique value propositions, differentiating the company’s solutions from competitors.
- Conduct market research and competitive analysis to understand customer needs, emerging trends, and industry shifts, using insights to shape product positioning.
- Collaborate with sales teams, providing them with training, sales collateral, and messaging frameworks to effectively communicate product benefits and close deals.
- Manage and strengthen partnerships with key technology vendors, working on joint marketing initiatives, co-branded campaigns, and product integrations.
- Support content development efforts, working with internal teams to create product brochures, whitepapers, case studies, and marketing materials.
- Analyze campaign performance and customer feedback, leveraging data to refine marketing strategies and improve product positioning.
Qualifications:
- 5+ years of experience in product marketing or product management within the tech industry.
- Proven track record of successful product launches and B2B marketing.
- Strong experience in partner marketing and managing technology alliances.
- Knowledge of AI, cloud solutions, and emerging tech trends is a plus.
- Excellent communication, analytical, and stakeholder management skills.
How to Apply:
If you’re keen to apply or believe you possess the right skills, kindly submit your application for this role. If you’d like to have a personal conversation about your career prospects, feel free to reach out to [email protected] for more details.
About the Role
Our client is a leading technology solutions provider, and they are looking for a Product Marketing Manager to drive product positioning, go-to-market strategies, and partner marketing efforts. This role is crucial in shaping the brand’s market presence and ensuring successful product adoption.
Key Responsibilities:
- Develop and execute go-to-market (GTM) strategies for new product launches and feature rollouts, ensuring market penetration and strong user adoption.
- Define clear and impactful product messaging that highlights unique value propositions, differentiating the company’s solutions from competitors.
- Conduct market research and competitive analysis to understand customer needs, emerging trends, and industry shifts, using insights to shape product positioning.
- Collaborate with sales teams, providing them with training, sales collateral, and messaging frameworks to effectively communicate product benefits and close deals.
- Manage and strengthen partnerships with key technology vendors, working on joint marketing initiatives, co-branded campaigns, and product integrations.
- Support content development efforts, working with internal teams to create product brochures, whitepapers, case studies, and marketing materials.
- Analyze campaign performance and customer feedback, leveraging data to refine marketing strategies and improve product positioning.
Qualifications:
- 5+ years of experience in product marketing or product management within the tech industry.
- Proven track record of successful product launches and B2B marketing.
- Strong experience in partner marketing and managing technology alliances.
- Knowledge of AI, cloud solutions, and emerging tech trends is a plus.
- Excellent communication, analytical, and stakeholder management skills.
How to Apply:
If you’re keen to apply or believe you possess the right skills, kindly submit your application for this role. If you’d like to have a personal conversation about your career prospects, feel free to reach out to [email protected] for more details.