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Product Marketing Manager

Salary undisclosed

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About the Role

Our client is a leading technology solutions provider, and they are looking for a Product Marketing Manager to drive product positioning, go-to-market strategies, and partner marketing efforts. This role is crucial in shaping the brand’s market presence and ensuring successful product adoption.

Key Responsibilities:

  • Develop and execute go-to-market (GTM) strategies for new product launches and feature rollouts, ensuring market penetration and strong user adoption.
  • Define clear and impactful product messaging that highlights unique value propositions, differentiating the company’s solutions from competitors.
  • Conduct market research and competitive analysis to understand customer needs, emerging trends, and industry shifts, using insights to shape product positioning.
  • Collaborate with sales teams, providing them with training, sales collateral, and messaging frameworks to effectively communicate product benefits and close deals.
  • Manage and strengthen partnerships with key technology vendors, working on joint marketing initiatives, co-branded campaigns, and product integrations.
  • Support content development efforts, working with internal teams to create product brochures, whitepapers, case studies, and marketing materials.
  • Analyze campaign performance and customer feedback, leveraging data to refine marketing strategies and improve product positioning.

Qualifications:

  • 5+ years of experience in product marketing or product management within the tech industry.
  • Proven track record of successful product launches and B2B marketing.
  • Strong experience in partner marketing and managing technology alliances.
  • Knowledge of AI, cloud solutions, and emerging tech trends is a plus.
  • Excellent communication, analytical, and stakeholder management skills.

How to Apply:

If you’re keen to apply or believe you possess the right skills, kindly submit your application for this role. If you’d like to have a personal conversation about your career prospects, feel free to reach out to [email protected] for more details.

About the Role

Our client is a leading technology solutions provider, and they are looking for a Product Marketing Manager to drive product positioning, go-to-market strategies, and partner marketing efforts. This role is crucial in shaping the brand’s market presence and ensuring successful product adoption.

Key Responsibilities:

  • Develop and execute go-to-market (GTM) strategies for new product launches and feature rollouts, ensuring market penetration and strong user adoption.
  • Define clear and impactful product messaging that highlights unique value propositions, differentiating the company’s solutions from competitors.
  • Conduct market research and competitive analysis to understand customer needs, emerging trends, and industry shifts, using insights to shape product positioning.
  • Collaborate with sales teams, providing them with training, sales collateral, and messaging frameworks to effectively communicate product benefits and close deals.
  • Manage and strengthen partnerships with key technology vendors, working on joint marketing initiatives, co-branded campaigns, and product integrations.
  • Support content development efforts, working with internal teams to create product brochures, whitepapers, case studies, and marketing materials.
  • Analyze campaign performance and customer feedback, leveraging data to refine marketing strategies and improve product positioning.

Qualifications:

  • 5+ years of experience in product marketing or product management within the tech industry.
  • Proven track record of successful product launches and B2B marketing.
  • Strong experience in partner marketing and managing technology alliances.
  • Knowledge of AI, cloud solutions, and emerging tech trends is a plus.
  • Excellent communication, analytical, and stakeholder management skills.

How to Apply:

If you’re keen to apply or believe you possess the right skills, kindly submit your application for this role. If you’d like to have a personal conversation about your career prospects, feel free to reach out to [email protected] for more details.