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EXECUTIVE PUBLIC RELATION
RM 2,500 - RM 2,500 / month
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1. Media Relations:
- Build and maintain relationships with journalists, reporters, and media outlets.
- Pitch stories and press releases to the media to generate positive publicity.
- Respond to media inquiries and manage media requests.
- Monitor and track media coverage.
2. Press Release & Content Creation:
- Write and edit press releases, media kits, and other communications materials.
- Create content for newsletters, blogs, and social media platforms.
- Develop key messaging and talking points for media interactions.
3. Event Management:
- Plan and coordinate press conferences, product launches, and other public events.
- Ensure media coverage and proper organization of PR events.
- Oversee logistics for events such as invitations, venue selection, and speaker coordination.
4. Brand Management:
- Assist in shaping and promoting the company's public image and reputation.
- Ensure consistency of branding and messaging across all platforms.
- Monitor and address public perception through media and social media monitoring.
5. Crisis Management:
- Handle negative publicity or crisis situations in a way that protects the organization’s reputation.
- Develop crisis communication plans and manage any urgent PR issues.
6. Social Media and Digital PR:
- Oversee social media accounts and develop strategies to engage with the audience.
- Collaborate with digital marketing teams to enhance the online presence of the company.
- Manage online reputation and handle any PR-related issues on social media platforms.
7. Client Relationship Management:
- Work with clients (internal or external) to understand their PR needs and goals.
- Provide strategic advice to clients regarding public relations and media presence.
- Report on PR campaign performance, media coverage, and audience engagement.
8. Market Research & Analysis:
- Conduct research to understand the target audience, market trends, and competitors.
- Analyze the impact of PR campaigns and media coverage on the company’s reputation.
- Use research findings to tailor PR strategies to achieve better results.
9. Internal Communication:
- Manage internal communication strategies to ensure staff are informed about company news.
- Develop internal newsletters and other communications to keep employees updated on company matters.
10. Reporting and Performance Tracking:
- Track the effectiveness of PR campaigns, media outreach, and other initiatives.
- Provide reports and analysis to senior management or clients on media coverage and campaign results.
Key Skills Required:
- Excellent written and verbal communication.
- Strong organizational and time management skills.
- Creativity and strategic thinking.
- Good interpersonal skills for networking and relationship-building.
- Ability to work under pressure, especially during a crisis.
- Knowledge of digital media and social media platforms.
This role can vary depending on the size of the organization and industry. Some PR executives may focus more on media relations, while others may take a broader approach to brand management and event planning.
Job Types: Full-time, Permanent, Contract, Fresh graduate
Pay: Up to RM2,500.00 per month
Benefits:
- Meal provided
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Experience:
- Possessing certification and knowledge in the field: 1 year (Required)
Expected Start Date: 03/01/2025