SEO Specialist

Key Responsibilities Serve as the lead of the account in your role and work closely with the team on data, analytics and performance. Lead and support campaigns by developing content marketing strategies, analysing performance, achieving metrics and targets. Propose metrics and set KPIs to achieve campaign objectives and goals. Propose A/B tests,multi-variant testing for campaign optimisation on multiple campaigns simultaneously. Measure and optimise campaign performance, nurturing edm workflows, building audience segmentations, creating personalisation use cases for marketing campaigns. Create weekly and monthly reports covering all email campaign deliveries with thought through insights and recommendations to achieve targets set. Manage, present and communicate with clients on findings, reports and other subject matter expert in meetings. Install best practices for campaign performance and optimisation strategies. Continuously stay current on industry trends and best practices through research and learnings. Prerequisites 3-5 years of experience in SEO and optimisation process Understanding on marketing automation and email marketing campaigns. Strong knowledge and experience on analytics and optimisation tools i,e. Google Analytics, Google Optimise, Adobe Analytics, Insider, Braze, SEM Rush. Experienced working with International clients and projects is an added advantage.