
Digital Marketing SEM Manager
RM 3,500 - RM 4,000 / month
Checking job availability...
Original
Simplified
Campaign Strategy & Planning
- Researching and selecting relevant keywords
- Defining campaign goals (brand awareness, lead generation, sales, etc.)
- Allocating budgets for different campaigns
Paid Search Advertising (PPC Management)
- Creating and managing Google Ads, Bing Ads, etc.
- Writing compelling ad copy
- Setting up and optimizing bidding strategies (manual, automated, CPC, CPA, etc.)
- A/B testing different ad variations
Keyword Research & Optimization
- Identifying high-performing and cost-effective keywords
- Monitoring keyword performance and adjusting bids
- Using tools like Google Keyword Planner, SEMrush, or Ahrefs
Landing Page Optimization
- Collaborating with designers and developers to improve landing pages
- Ensuring high conversion rates through A/B testing
- Optimizing for mobile and user experience (UX)
Performance Analysis & Reporting
- Tracking KPIs such as CTR, CPC, conversion rates, ROAS
- Using Google Analytics, Google Ads dashboard, and other analytics tools
- Generating reports for stakeholders
Competitor Analysis
- Analyzing competitors’ ad strategies
- Identifying gaps and opportunities for campaign improvement
Remarketing & Retargeting
- Setting up remarketing campaigns for abandoned carts, previous visitors, etc.
- Creating dynamic ads based on user behavior
Managing Ad Extensions & Audience Targeting
- Implementing ad extensions (sitelinks, callouts, structured snippets)
- Refining audience targeting (demographics, interests, behaviors)
- Language Required: Mandarin, English and Bahasa Malaysia
- Candidates must possess at least Diploma
- 2 years of experience as Digital Marketer or similar role
- Fresh Graduates are welcomed to apply
- Sense of Ownership and Pride in your performance and its impact on the company’s success.
- Critical Thinking and Problem-Solving Skills.
- Strong Teamwork with the Social Media Team.
- Good Time-Management Skills.
- Great Interpersonal and Communication Skills.
- Fast Worker and Good Planner.
- Hardworking individual.
- Capable of running Ads and Organically Growing the website.
- Able to Multitask.
- EPF/SOCSO/EIS
- Annual Leave
- Staff Discount
- Bonus