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Digital Marketing SEM Manager

  • Full Time, onsite
  • SMART INTERNATIONAL AESTHETIC SDN BHD
  • Sri Hartamas, Malaysia
RM 3,500 - RM 4,000 / month

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Campaign Strategy & Planning

  • Researching and selecting relevant keywords
  • Defining campaign goals (brand awareness, lead generation, sales, etc.)
  • Allocating budgets for different campaigns

Paid Search Advertising (PPC Management)

  • Creating and managing Google Ads, Bing Ads, etc.
  • Writing compelling ad copy
  • Setting up and optimizing bidding strategies (manual, automated, CPC, CPA, etc.)
  • A/B testing different ad variations

Keyword Research & Optimization

  • Identifying high-performing and cost-effective keywords
  • Monitoring keyword performance and adjusting bids
  • Using tools like Google Keyword Planner, SEMrush, or Ahrefs

Landing Page Optimization

  • Collaborating with designers and developers to improve landing pages
  • Ensuring high conversion rates through A/B testing
  • Optimizing for mobile and user experience (UX)

Performance Analysis & Reporting

  • Tracking KPIs such as CTR, CPC, conversion rates, ROAS
  • Using Google Analytics, Google Ads dashboard, and other analytics tools
  • Generating reports for stakeholders

Competitor Analysis

  • Analyzing competitors’ ad strategies
  • Identifying gaps and opportunities for campaign improvement

Remarketing & Retargeting

  • Setting up remarketing campaigns for abandoned carts, previous visitors, etc.
  • Creating dynamic ads based on user behavior

Managing Ad Extensions & Audience Targeting

  • Implementing ad extensions (sitelinks, callouts, structured snippets)
  • Refining audience targeting (demographics, interests, behaviors)
  • Language Required: Mandarin, English and Bahasa Malaysia
  • Candidates must possess at least Diploma
  • 2 years of experience as Digital Marketer or similar role
  • Fresh Graduates are welcomed to apply
  • Sense of Ownership and Pride in your performance and its impact on the company’s success.
  • Critical Thinking and Problem-Solving Skills.
  • Strong Teamwork with the Social Media Team.
  • Good Time-Management Skills.
  • Great Interpersonal and Communication Skills.
  • Fast Worker and Good Planner.
  • Hardworking individual.
  • Capable of running Ads and Organically Growing the website.
  • Able to Multitask.
  • EPF/SOCSO/EIS
  • Annual Leave
  • Staff Discount
  • Bonus