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Search Engine Marketing Manager
RM 3,500 - RM 4,000 / month
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Original
Simplified
1.Campaign Strategy & Planning
- Researching and selecting relevant keywords
- Defining campaign goals (brand awareness, lead generation, sales, etc.)
- Allocating budgets for different campaigns
2. Paid Search Advertising (PPC Management)
- Creating and managing Google Ads, Bing Ads, etc.
- Writing compelling ad copy
- Setting up and optimizing bidding strategies (manual, automated, CPC, CPA, etc.)
- A/B testing different ad variations
3. Keyword Research & Optimization
- Identifying high-performing and cost-effective keywords
- Monitoring keyword performance and adjusting bids
- Using tools like Google Keyword Planner, SEMrush, or Ahrefs
4. Landing Page Optimization
- Collaborating with designers and developers to improve landing pages
- Ensuring high conversion rates through A/B testing
- Optimizing for mobile and user experience (UX)
5. Performance Analysis & Reporting
- Tracking KPIs such as CTR, CPC, conversion rates, ROAS
- Using Google Analytics, Google Ads dashboard, and other analytics tools
- Generating reports for stakeholders
6. Competitor Analysis
- Analyzing competitors’ ad strategies
- Identifying gaps and opportunities for campaign improvement
7. Remarketing & Retargeting
- Setting up remarketing campaigns for abandoned carts, previous visitors, etc.
- Creating dynamic ads based on user behavior
8. Managing Ad Extensions & Audience Targeting
- Implementing ad extensions (sitelinks, callouts, structured snippets)
- Refining audience targeting (demographics, interests, behaviors)
- 2 years of experience as Digital Marketer or similar role
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Teamwork with social media team
- Good time-management skills
- Great interpersonal and communication skills
- Fast worker and Good planner.
- Hard working person
- Capable to run Ads and organically bring up the website.
- Can multitask.
- EPF/SOCSO/EIS
- ANNUAL LEAVE
- STAFF DISCOUNT
- BONUS