Performance Digital Marketer

Key Responsibilities: · Digital Advertising Strategy: Develop, implement, and manage digital advertising campaigns focused on driving performance through channels such as Google Ads (Search, Display, Shopping), SEM, Paid Social (Facebook, LinkedIn, etc.), and more. · Campaign Optimization: Continuously analyze and optimize campaigns for maximum ROI, adjusting bidding strategies, targeting, creatives, and ad copy based on performance data. · Data-Driven Insights: Monitor, analyze, and report on key performance metrics (CPC, CTR, CPA, ROI, etc.) to ensure campaigns are meeting business objectives and performance goals. · A/B Testing: Conduct A/B testing on ad creatives, landing pages, and targeting strategies to maximize conversion rates and overall campaign effectiveness. · SEO & SEM Integration: Work closely with the SEO team to align paid advertising strategies with organic search efforts, ensuring an integrated approach for maximum results. · Budget Management: Manage paid advertising budgets across channels, ensuring effective allocation of spend and cost-effective strategies. · Market Research & Trend Analysis: Stay up-to-date with the latest trends, best practices, and platform updates in the digital advertising and SEM space. · Collaboration: Work with cross-functional teams (creative, design, product, and analytics) to ensure the alignment of paid campaigns with overall marketing goals. · Reporting & Analysis: Provide regular campaign performance reports and insights to key stakeholders, offering actionable recommendations to improve performance. Requirements: · Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience). · Experience: 3-5 years of hands-on experience in performance digital marketing, with a strong focus on SEM, Google Ads, and Paid Ads across multiple platforms. · Expertise: o Proven experience with SEM campaigns, Google Ads (Search, Display, YouTube), Paid Social (Facebook, LinkedIn, etc.), and other paid digital marketing channels. o Strong understanding of digital marketing metrics, KPIs, and analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager, etc.). o Experience in A/B testing, optimization, and conversion rate optimization (CRO). o Familiarity with tools like Google Tag Manager, Google Data Studio, and SEMrush is a plus. · Technical Skills: o In-depth knowledge of paid search campaign management, bid strategies, and campaign performance optimization. o Ability to analyze large sets of data and derive actionable insights to drive campaign improvements. · Results-Driven: A track record of running successful performance-driven campaigns with measurable outcomes. · Analytical Mindset: Strong analytical skills with the ability to interpret data and adjust strategies accordingly. · Attention to Detail: High attention to detail and ability to manage multiple projects simultaneously. · Team Player: Excellent communication and collaboration skills, with the ability to work effectively with both internal teams and external partners. Excellent verbal & written communication skills in Mandarin & English. Desirable Skills: · Experience with programmatic buying or retargeting campaigns. · Familiarity with conversion tracking setup and implementation. · Knowledge of financial services marketing or the fintech industry.