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Marketing Executive (Loyalty & Crm)
RM 3,500 - RM 5,000 / month
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- Develop and execute CRM strategies to enhance user engagement in a dynamic and competitive online environment.
- Manage player lifecycle campaigns, promotional activities, and VIP retention programs.
- Utilize data analytics to segment users and optimize marketing campaigns for better conversion and retention.
- Work closely with the marketing, product, and customer support teams to provide a seamless user experience in a fast-paced, entertainment-driven industry.
- Monitor customer behavior, transaction patterns, and engagement trends to improve loyalty strategies.
- Manage player lifecycle campaigns, promotional activities, and VIP retention programs.
- Diploma or above. Bilingual in English, Chinese (verbal, written& read).
- Proficiency in G Suite and Microsoft Office.
- Minimum 1-year working experience in Sales, Customer Service,Telesales, or CRM (at least 6 months in the same company).
- Experience in CRM, customer engagement, or loyalty program management.
- Familiarity with player retention strategies, gamified engagement models, and reward mechanisms.
- Strong understanding, proactive to ask questions and seek guidance when needed.
- Experience in CRM tools such as HubSpot, Smartico, Fast Track, or Optimove is a plus.
- Fresh graduates are welcome, entry level position available and training is provided.
- Proficiency in G Suite and Microsoft Office.
- Work in a fast-paced, high-growth industry with an expanding global audience.
- Hands-on experience in managing customer relationships in an entertainment-driven digital space.
- Opportunities for career advancement and deep industry exposure to online engagement platforms.
- Hybrid work mode with flexibility, no punch card.
- Monthly performance rewards & Year end bonus.
- Hands-on experience in managing customer relationships in an entertainment-driven digital space.