Digital Marketing Executive

Key Responsibilities: Digital Strategy Development: • Develop and implement effective digital marketing strategies to meet business objectives. • Analyze customer insights and competitor trends to adjust and optimize campaigns. Content Creation & Management: • Plan, create, and manage engaging content across various digital platforms (social media, blogs, website, etc.). • Oversee the production of digital assets, including images, videos, blog posts, and graphics. Social Media Marketing: • Manage and grow the company's presence on key social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.). • Create engaging content and monitor community interactions. • Analyze social media performance and generate reports on key metrics. SEO (Search Engine Optimization): • Conduct keyword research and apply SEO best practices to increase organic search visibility. • Optimize website content for better search engine rankings. • Monitor and analyze website traffic using tools like Google Analytics. Paid Media Campaigns (PPC): • Manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. • Develop ad copy, design campaigns, and optimize performance based on data analysis. Email Marketing: • Create and manage email marketing campaigns, including newsletters, promotions, and customer engagement emails. • Build and segment email lists for targeted campaigns. Analytics & Reporting: • Track, measure, and report on campaign performance using tools like Google Analytics, Facebook Insights, and other marketing tools. • Provide actionable insights and recommendations for improving campaign effectiveness. Collaboration & Stakeholder Engagement: • Work closely with other teams, such as Sales, Design, and Product, to align marketing strategies with business goals. • Communicate marketing performance and strategic plans to stakeholders. Market Research: • Stay up-to-date with industry trends, emerging digital marketing technologies, and best practices. • Conduct market research to identify target audience segments and customer preferences. Skills: • Excellent verbal communication and written skills. • Proficiency in digital marketing tools (e.g., Google Analytics, SEM tools, social media platforms). • Experience in developing and executing online advertising campaigns, including PPC and display ads.. • Proficient in using MS Office, Google Suite, and other relevant digital marketing tools. • Creative, detail-oriented, and result-driven mindset.