Brand Manager - Sport Event

Job Description: We are seeking a dynamic and strategic Brand Manager to lead the branding and marketing efforts for our energy gel products. The ideal candidate will be responsible for developing and executing brand strategies, managing marketing campaigns, and ensuring brand consistency across all channels. This role requires a mix of creativity, analytical skills, and a deep understanding of consumer behavior within the sports nutrition and energy supplement industry. Key Responsibilities: Brand Strategy & Positioning • Develop and implement effective branding strategies to strengthen market presence and differentiate our energy gel products. Marketing Campaigns • Plan and execute digital and offline marketing campaigns, including social media, influencer marketing, and sponsorships. Product Development Support • Work closely with product development teams to align branding with new product launches and improvements. Market Research & Consumer Insights • Analyze market trends, competitor activities, and consumer preferences to identify opportunities for growth. Sales & Distribution Support • Collaborate with sales teams to develop promotional materials, pricing strategies, and retail marketing initiatives. Digital & Social Media Management • Oversee content creation, brand storytelling, and engagement strategies across social media and online platforms. Partnerships & Sponsorships • Identify and manage collaborations with athletes, sports teams, and fitness influencers to enhance brand credibility. Budget Management • Monitor marketing budgets and optimize spending for maximum ROI. Performance Tracking: Use analytics tools to measure campaign effectiveness and adjust strategies accordingly. Requirements: Education: Bachelor’s degree in Marketing, Business, or a related field. Experience: Minimum of 1-2 years in brand management. Industry Knowledge: Strong understanding of sports nutrition, fitness trends, and consumer behavior in the supplement industry. Marketing Expertise: Experience in digital marketing, influencer collaborations, and campaign management. Analytical Skills: Proficiency in market research, data analysis, and performance tracking tools. Creativity & Innovation: Ability to develop unique and compelling brand strategies. Communication & Leadership: Strong interpersonal skills to manage teams, partners, and stakeholders effectively. Adaptability: Ability to thrive in a fast-paced and evolving industry.