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-Develop and execute live-streaming e-commerce strategies based on market demands and company objectives. -Optimize live-streaming processes and models to improve conversion rates. -Planning and implement operations plans to improve ROI and GMV and effectively monitor the sales conversion rate, Rate Of Sale and other data indicators in live streaming -Manage and guide the live-streaming team, including providing training and support to improve content quality and team professionalism -Develop and execute precise ad placement strategies to optimize ad performance and increase live-stream traffic and audience engagement -Regularly monitor live-streaming performance metrics (viewership, sales, conversion rates, etc.), analyze data, and propose improvement plans