Senior Brand & Marketing Executive

We are seeking a creative and strategic Senior Brand and Marketing Executive to oversee the development, execution, and management of our brand and marketing strategies. The ideal candidate will be responsible for building a strong brand presence, driving customer engagement, and ensuring consistent messaging across all platforms.

Key Responsibilities:

Brand Management

• Develop and execute comprehensive brand strategies to enhance brand identity and awareness.
• Ensure consistent messaging and visual identity across all marketing materials and platforms.
• Conduct market research to understand customer preferences, trends, and competitive landscape.
• Collaborate with internal and external teams to align product development with brand vision and customer needs.

Marketing Strategy & Campaigns

• Create and implement multi-channel marketing campaigns to drive customer acquisition and retention.
• Oversee the creation of marketing materials, including advertisements, digital content, brochures, and event promotions.
• Plan and manage the marketing budget to ensure cost-effective campaigns and maximum ROI.
• Support sales team with dealer education
• Develop and track performance metrics to evaluate the success of marketing initiatives.

Digital Marketing

• Drive digital marketing efforts, including social media,influencer marketing, email campaigns and content marketing.
• Monitor and optimize online presence to enhance customer engagement
• Analyze digital performance metrics and adjust strategies to achieve business goals.
• Ensure social media content is up to date

Team Leadership

• Coordinate with cross-functional teams, including sales, design, and operations, to execute marketing plans effectively.
• Manage relationships with external vendors and agencies to ensure quality deliverables.

Event & Promotions Management

• Plan and oversee events, trade shows, and promotional activities to enhance brand visibility.
• Partner with retail and sales teams to develop in-store promotions and merchandising strategies.

Qualifications & Skills:

Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Experience:

• Proven experience in brand management and marketing, preferably in FMCG.
• Experience in leading teams and managing cross-functional projects.

Technical Skills:

• Strong knowledge of digital marketing tools and analytics platforms (e.g., Google Analytics, Hootsuite, Mailchimp).
• Proficiency in marketing software, CRM tools, and graphic design basics is a plus.

Soft Skills:

• Creative thinker with strong problem-solving abilities.
• Excellent communication, negotiation, and presentation skills.
• Strong organizational and project management skills.