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Position Responsibilities
- Plan & Execute CRM activities such as app pushes, EDM via Marketing tool.
- Execute day-to-day operations on dedicated CDP (customer data platform) platforms, including segmentation, customer journeys, journey testing and troubleshooting.
- Utilize CDP capabilities to personalize customer experiences across different channels. Implement targeting strategies to deliver the right message to the right audience at the right time.
- Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness,and customer engagement. Provide insights to optimize marketing strategies.
- Assist on promotional offer configuration and deployment
Qualification & Experiences
- A diploma or a bachelor’s degree in marketing / marketing communications / data science /business or related field.
- 1-3 years of experience in marketing operations, CRM, or growth-related roles.
- Fresh graduates are welcomed.
- Understanding and hands-on experience with CRM software (e.g., Salesforce, HubSpot, Zoho, Microsoft Dynamics 365)
- Experience working with analytic tools such as Google Analytics-Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
- High proficiency in Microsoft Excel
- API Knowledge (Sometimes): For more technical roles, understanding APIs (Application Programming Interfaces) can be beneficial for custom integrations.
- Able to work in a fast-paced and dynamic work environment
- Ability to make hyper data-driven decision
- Ability to learn and apply new knowledge fast and effectively.
- Critical thinking and creative.
- Ability to have a structural thinking and documentation skill.
a Necessity, not a Luxury