Marketing Manager

Job Summary: The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans to drive brand awareness, customer engagement, and business growth. This role involves overseeing campaigns, managing a marketing team, analysing market trends, and ensuring alignment with business objectives. ________________________________________ Key Responsibilities: Strategic Planning & Execution: • Develop and implement comprehensive marketing strategies to increase brand visibility and market share. • Set and achieve marketing objectives aligned with business goals. • Plan and manage marketing budgets effectively. Campaign Management: • Oversee the development and execution of multi-channel marketing campaigns (digital, social media, email, print, and events). • Monitor campaign performance and optimize strategies based on analytics and key performance indicators (KPIs). Brand Management: • Ensure consistency in brand messaging, voice, and identity across all marketing channels. • Develop and refine brand positioning strategies to enhance market presence. Digital Marketing & Social Media: • Manage SEO, PPC, email marketing, and social media initiatives. • Leverage analytics tools (Google Analytics, social media insights, etc.) to track and improve performance. Market Research & Analytics: • Conduct market research to identify trends, customer preferences, and competitive positioning. • Use data-driven insights to make informed marketing decisions. Team Leadership & Collaboration: • Lead, mentor, and manage a team of marketing professionals. • Collaborate with sales, product development, and other departments to align marketing efforts. Partnerships & Public Relations: • Build relationships with influencers, media outlets, and strategic partners. • Coordinate PR activities and media coverage to enhance brand reputation.