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Market Management Lead

Salary undisclosed

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Senior Manager, Market Management (Key Accounts) - Hotels

The Senior Manager of Market Management (Key Accounts) - Hotels is responsible for driving strategic partnerships and revenue growth by managing key hotel accounts. This role requires a dynamic leader who can develop and maintain strong relationships with top-tier hotel partners, optimize inventory and pricing strategies, and ensure seamless collaboration to enhance partner performance and OTA market share.

Key Responsibilities:

Strategic Partner Management

  • Develop and execute comprehensive market management strategies to strengthen relationships with key hotel partners.

  • Act as the primary point of contact for high-value hotel chains and independent hotels, ensuring long-term partnerships and mutual growth.

  • Conduct regular business reviews with key accounts to analyze performance metrics, discuss opportunities, and resolve challenges.

Revenue Growth & Performance Optimization

  • Identify and implement growth opportunities for hotel partners by optimizing pricing, inventory allocation, and promotional strategies.

  • Leverage data analytics to assess market trends, competitor activity, and booking patterns to drive revenue.

  • Collaborate with internal teams (marketing, product, data analytics) to enhance partner visibility and conversion rates.

Negotiation & Contract Management

  • Lead negotiations for commercial agreements, ensuring competitive commission structures, favorable terms, and sustainable profitability.

  • Work closely with legal and finance teams to ensure contract compliance and risk management.

Market Insights & Competitive Analysis

  • Monitor industry trends, competitor strategies, and emerging technologies to stay ahead in the market.

  • Provide strategic recommendations based on market intelligence and data-driven insights.

  • Represent the OTA at industry events, conferences, and networking opportunities to strengthen relationships and build brand presence.

Team Leadership & Cross-Functional Collaboration

  • Lead, mentor, and develop a team of market managers and account executives to maximize partner performance.

  • Foster a culture of excellence, accountability, and continuous improvement within the market management team.

  • Collaborate with marketing, product, and tech teams to drive innovation and enhance partner experience.


We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.