Brand Manager
RM 6,000 - RM 7,000 / month
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This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
KEY RESPONSIBILITIES:
Commercial
- To be the first point of contact (Brand Keeper) to liaise with brand principal and suppliers
- Represents the company to plan, coordinate and execute all trade shows
- Collaborates with sales team for specific strategies for clients
- Responsible to work out annual/quarter/month brand planning with other key departments and making sure day-to-day job tasks are executed and working towards the brand plan
- Monitor market trends, research consumer markets and identifying potential areas in which to invest, based upon consumer needs and spending habits
- Responsible for analyzing various researched data in order to make certain key projections and decisions related to the brand and drive sales growth
- Propose and agree actions to recover risk and maximize opportunities with other departments at category and line level
Marketing
- Responsible on brand strategies, includes the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Responsible to coordinate cross-functional activities related to consumer and marketing programs (including brand strategic planning, market positioning) and planning processes, manages timelines, and ensures timely completion of all deliverables
- Creating and managing promotional collateral to establish and maintain product branding
- Oversee the production of magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with designers, copywriters, media buyers and printers
Merchandising
- Responsible to coordinate cross-functional activities related to consumer and marketing programs (including product segmentation, pricing, promotion) and planning processes, manages timelines, and ensures timely completion of all deliverables
- Monitor sell out dates against all products
- Manage the range plan in Season reflecting any changes based on current trade
- Review previous season and capture lessons learned for future improvement
- Quarterly plan at category/season level that reflects the best possible mix of product to deliver the KPI’s
- Assist with product development, pricing and new product launches as well as developing new business opportunities
JOB REQUIREMENTS:
- Bachelor's degree or an equivalent combination of education, training, and experience preferred with passion in consumer and brand awareness
- Minimum 5 years of working experience in brand management with proven experience in identifying and delivering on-trend products in retail environment required
- Proven track record of consumer engagement planning, innovative thinking, program development and execution and a strategic approach to brand building programs
- Excellent communication and presentation skills, both written and oral
- Ability to think and act independently with minimal supervision, adapt to changes, escalate urgent issues with recommended resolutions when necessary
- Proactive, independent, positive attitude and able to work in a highly pressured and fast-paced working environment
- Possess own vehicle and wiling to travel
- Willing to work in Damansara Heights
Job Types: Full-time, Permanent
Pay: RM6,000.00 - RM7,000.00 per month
Schedule:
- Monday to Friday
Experience:
- Brand/marketing/merchandising: 5 years (Preferred)
Language:
- English (Preferred)
- Bahasa Malaysia (Preferred)
- Mandarin/Cantonese (Preferred)