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Assistant Brand Manager

RM 6,000 - RM 7,000 / month

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This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

KEY RESPONSIBILITIES:

Commercial

  • To be the first point of contact (Brand Keeper) to liaise with brand principal and suppliers
  • Represents the company to plan, coordinate and execute all trade shows
  • Collaborates with sales team for specific strategies for clients
  • Responsible to work out annual/quarter/month brand planning with other key departments and making sure day-to-day job tasks are executed and working towards the brand plan
  • Monitor market trends, research consumer markets and identifying potential areas in which to invest, based upon consumer needs and spending habits
  • Responsible for analyzing various researched data in order to make certain key projections and decisions related to the brand and drive sales growth
  • Propose and agree actions to recover risk and maximize opportunities with other departments at category and line level

Marketing

  • Responsible on brand strategies, includes the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
  • Responsible to coordinate cross-functional activities related to consumer and marketing programs (including brand strategic planning, market positioning) and planning processes, manages timelines, and ensures timely completion of all deliverables
  • Creating and managing promotional collateral to establish and maintain product branding
  • Oversee the production of magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with designers, copywriters, media buyers and printers

Merchandising

  • Responsible to coordinate cross-functional activities related to consumer and marketing programs (including product segmentation, pricing, promotion) and planning processes, manages timelines, and ensures timely completion of all deliverables
  • Monitor sell out dates against all products
  • Manage the range plan in Season reflecting any changes based on current trade
  • Review previous season and capture lessons learned for future improvement
  • Quarterly plan at category/season level that reflects the best possible mix of product to deliver the KPI’s
  • Assist with product development, pricing and new product launches as well as developing new business opportunities

JOB REQUIREMENTS:

  • Bachelor's degree or an equivalent combination of education, training, and experience preferred with passion in consumer and brand awareness
  • Minimum 5 years of working experience in brand management with proven experience in identifying and delivering on-trend products in retail environment required
  • Proven track record of consumer engagement planning, innovative thinking, program development and execution and a strategic approach to brand building programs
  • Excellent communication and presentation skills, both written and oral
  • Ability to think and act independently with minimal supervision, adapt to changes, escalate urgent issues with recommended resolutions when necessary
  • Proactive, independent, positive attitude and able to work in a highly pressured and fast-paced working environment
  • Possess own vehicle and wiling to travel
  • Willing to work in Damansara Heights

Job Types: Full-time, Permanent

Pay: RM6,000.00 - RM7,000.00 per month

Schedule:

  • Monday to Friday

Application Question(s):

  • What is your expected salary?