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National Sales Manager

Salary undisclosed

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Primary Job Function

National Sales Manager is responsible for direction setting and leading his/her team to execute all business and multifunctional processes for his/her channel. This is achieved personally, and through the management of others, selling and executing JBP & scorecard that delivers winning brand presence at all stores within his/her channel through perfect execution of sales fundamentals for our brands in stewardship compliant manner.

Main Responsibilities

  • Account Management: Build and maintain strong relationships with key accounts, ensuring long-term strategic partnerships.
  • Sales Growth: Lead and develop growth strategies for key accounts, identifying new opportunities for revenue generation and increasing market share within the channel.
  • Product Listing Optimization: Collaborate with the marketing/trade marketing to optimize product listings, optimized visibility and presence at store level.
  • Promotions & Campaigns: Lead the development and execution of promotional campaigns, including pricing, discount strategies; and seasonal offers to drive traffic and sales.
  • Data Analysis & Reporting: Lead data analysis to identify trends, challenges, and opportunities. Provide regular performance reports and actionable insights to key stakeholders.
  • Cross-Functional Collaboration: Work closely with marketing, trade marketing, supply chain and customer service to ensure seamless product availability, accurate forecasting, and timely delivery of products.
  • Budget Management: Manage, process and optimize the trade spend to ensure ROI is achieved for promotional plans and activities.
  • Joint Business Plan: Lead annual planning and JBP preparation with retailers.

POSITION ACCOUNTABILITY/ SCOPE

Delivering business: Sales, share growth, spending effectiveness, sales fundamentals

  • Lead engagement with all key retailers directly, from Top-to-Top JBP, to quarterly/monthly review, daily planning & execution.

Ensure superior execution of initiatives across customers within channel as per Abbott guidelines.

  • Laying down the right execution & sales plans to achieve Market Share Leadership within the channel/customers.
  • Lead customer specific understanding/business insights and analysis; and integrate into business plans.

Strengthen Channel Fundamental

  • Develop strong execution plan, collaborate with merchandising team to win in in-store presence (always available, share of shelves and share of display).
  • Lead ideation and execution of Go-To-Market (GTM) reinvention with his/her channel/customer portfolio
  • Active engagement with distributor in both West Malaysia & East Malaysia to make sure right inventory holding, and meet service level requirement from customers.

Building HSM Team

  • Proactively providing the right enablers to his/her team and busting the barriers to help them achieve the set objectives
  • Performance management and succession planning
  • Building the capability and capabilities of his/her direct reports

Requirements/ Skills/ Education

  • Minimum 10 years related experience, preferably within FMCG or consumer goods sectors. Previous experience in managing a team is required.
  • Bachelor's degree holder in any field preferably in business management
Primary Job Function

National Sales Manager is responsible for direction setting and leading his/her team to execute all business and multifunctional processes for his/her channel. This is achieved personally, and through the management of others, selling and executing JBP & scorecard that delivers winning brand presence at all stores within his/her channel through perfect execution of sales fundamentals for our brands in stewardship compliant manner.

Main Responsibilities

  • Account Management: Build and maintain strong relationships with key accounts, ensuring long-term strategic partnerships.
  • Sales Growth: Lead and develop growth strategies for key accounts, identifying new opportunities for revenue generation and increasing market share within the channel.
  • Product Listing Optimization: Collaborate with the marketing/trade marketing to optimize product listings, optimized visibility and presence at store level.
  • Promotions & Campaigns: Lead the development and execution of promotional campaigns, including pricing, discount strategies; and seasonal offers to drive traffic and sales.
  • Data Analysis & Reporting: Lead data analysis to identify trends, challenges, and opportunities. Provide regular performance reports and actionable insights to key stakeholders.
  • Cross-Functional Collaboration: Work closely with marketing, trade marketing, supply chain and customer service to ensure seamless product availability, accurate forecasting, and timely delivery of products.
  • Budget Management: Manage, process and optimize the trade spend to ensure ROI is achieved for promotional plans and activities.
  • Joint Business Plan: Lead annual planning and JBP preparation with retailers.

POSITION ACCOUNTABILITY/ SCOPE

Delivering business: Sales, share growth, spending effectiveness, sales fundamentals

  • Lead engagement with all key retailers directly, from Top-to-Top JBP, to quarterly/monthly review, daily planning & execution.

Ensure superior execution of initiatives across customers within channel as per Abbott guidelines.

  • Laying down the right execution & sales plans to achieve Market Share Leadership within the channel/customers.
  • Lead customer specific understanding/business insights and analysis; and integrate into business plans.

Strengthen Channel Fundamental

  • Develop strong execution plan, collaborate with merchandising team to win in in-store presence (always available, share of shelves and share of display).
  • Lead ideation and execution of Go-To-Market (GTM) reinvention with his/her channel/customer portfolio
  • Active engagement with distributor in both West Malaysia & East Malaysia to make sure right inventory holding, and meet service level requirement from customers.

Building HSM Team

  • Proactively providing the right enablers to his/her team and busting the barriers to help them achieve the set objectives
  • Performance management and succession planning
  • Building the capability and capabilities of his/her direct reports

Requirements/ Skills/ Education

  • Minimum 10 years related experience, preferably within FMCG or consumer goods sectors. Previous experience in managing a team is required.
  • Bachelor's degree holder in any field preferably in business management