Digital & Content Creator
Role Description
responsible for producing engaging online content across various digital platforms like social media, blogs, and websites, using a mix of writing, video, graphics, and other media formats to connect brands with their target audience, often with a focus on driving engagement and brand awareness through creative and relevant content.
Key Responsibilities
Content ideation and planning:
Brainstorming and developing creative content concepts aligned with brand strategy and audience interests.
Content creation:
Writing blog posts, crafting social media captions, designing graphics, producing videos, creating podcasts, or other relevant digital content formats.
Social media management:
Scheduling and publishing content across various social media platforms, engaging with followers, monitoring analytics
SEO optimization:
Incorporating relevant keywords and best practices to improve content visibility in search engines
Visual storytelling:
Using imagery and design elements to enhance content impact
Audience analysis:
Understanding target demographics and tailoring content to resonate with their needs and interests
Performance tracking and reporting:
Monitoring key metrics like website traffic, social media engagement, and lead generation to measure content effectiveness
Collaboration:
Working with marketing teams, designers, and other stakeholders to ensure content aligns with overall campaign objectives
Qualifications
- Analytical Skills and Project Management skills
- Communication skills
- Digital Strategy and Digital Marketing skills
- Experience in content creation and management
- Strong attention to detail and creativity
- Ability to work collaboratively in a team environment
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
Role Description
responsible for producing engaging online content across various digital platforms like social media, blogs, and websites, using a mix of writing, video, graphics, and other media formats to connect brands with their target audience, often with a focus on driving engagement and brand awareness through creative and relevant content.
Key Responsibilities
Content ideation and planning:
Brainstorming and developing creative content concepts aligned with brand strategy and audience interests.
Content creation:
Writing blog posts, crafting social media captions, designing graphics, producing videos, creating podcasts, or other relevant digital content formats.
Social media management:
Scheduling and publishing content across various social media platforms, engaging with followers, monitoring analytics
SEO optimization:
Incorporating relevant keywords and best practices to improve content visibility in search engines
Visual storytelling:
Using imagery and design elements to enhance content impact
Audience analysis:
Understanding target demographics and tailoring content to resonate with their needs and interests
Performance tracking and reporting:
Monitoring key metrics like website traffic, social media engagement, and lead generation to measure content effectiveness
Collaboration:
Working with marketing teams, designers, and other stakeholders to ensure content aligns with overall campaign objectives
Qualifications
- Analytical Skills and Project Management skills
- Communication skills
- Digital Strategy and Digital Marketing skills
- Experience in content creation and management
- Strong attention to detail and creativity
- Ability to work collaboratively in a team environment
- Bachelor's degree in Marketing, Communications, Digital Media, or related field