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【ZL】Marketing Manager | Johor Bahru | EMS Industry
Salary undisclosed
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Our Client is a vertically integrated manufacturing company, they offers comprehensive contract manufacturing solutions across various industries, including medical, consumer electronics, industrial, and automotive sectors
Marketing Manager
Working Hour : Mon-Thursday 8am to 530pm
Location: Tampoi
Job Responsibility
Digital Marketing Strategy & Branding
- Maintain and strengthen the company’s brand presence across all digital platforms, ensuring consistency in tone, messaging, and visuals.
- Stay updated on the latest trends and best practices in B2B digital marketing to enhance strategy effectiveness.
Content Development
- Work with Subject Matter Experts to create and publish whitepapers, case studies, industry insights, and newsletters to showcase the company’s thought leadership, technical expertise, and client success stories.
Lead Generation & Campaigns
- Manage the company’s digital presence on platforms like LinkedIn and EMS-related forums.
- Develop targeted LinkedIn and EDM (Email Direct Marketing) campaigns to reach decision-makers, increase awareness of the company’s capabilities, and differentiate it from competitors.
- Analyze campaign performance data (including A/B testing) and optimize for better engagement and conversion.
Website & SEO Management
- Maintain and enhance the company’s website to effectively showcase its services and capabilities.
Analytics & Reporting
- Monitor and analyze digital marketing performance across all channels, providing regular reports on key metrics to measure engagement.
- Utilize data-driven insights to refine strategies, improve conversion rates, and align marketing efforts with sales objectives.
Exhibition & Event Support
- Assist in booth design and setup for trade exhibitions and marketing events.
- Promote event participation through online postings and post-event write-ups to maximize exposure.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Proven experience in digital marketing especially in B2B electronics or manufacturing
- sectors would be an advantage
- At least 4+ years of experience in digital marketing, preferably in B2B sector, with a focus on content creation, email marketing, website management, and LinkedIn marketing.
- Proficiency in LinkedIn advertising and lead generation tactics.
- Solid understanding of SEO best practices and website analytics tools (e.g.,GoogleAnalytics) and good level of understanding and experienced in SEM.
- Hands-on experience with content management systems (CMS) such as WordPress or Headless CMS, and email marketing platforms like Mailchimp, HubSpot
Job Type: Full-time
Pay: RM8,000.00 - RM100,000.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Supplemental Pay:
- Performance bonus
Experience:
- Marketing Manager: 3 years (Required)
Work Location: In person