Assistant / Senior Manager, Client Brand Marketing (Sales)
Role Description
The successful candidate will possess excellent communication and analytical skills and will be responsible to propose to clients on brand strategy and exposure aimed at fostering lifelong customer and fan loyalty. Key objectives include enhancing audience engagement metrics and boosting positive brand sentiment.
This role involves understanding customer needs and pain points to develop targeted marketing campaigns and suggest product improvements or new features to the product team.
Responsibilities
- Researching, developing, and implementing brand strategies for clients that address client’s brand positioning, personality, promise, and differentiators.
- Executing marketing campaigns, promotions, and communication tactics to achieve client’s goals
- Ensuring client’s brand consistency and the highest standard in execution.
- Identifying and tracking key performance metrics, adjusting marketing strategies, and managing budgets for clients.
- Collaborating with marketing department, research and development, design, and product teams to ensure a coherent and consistent overall brand strategy
- Staying up to date with market trends and consumer insights to inform marketing strategies
- Tracking competitor activity and ensuring client brand strategy is based on market trends and consumer needs
- Ensuring client’s brand messaging and visual identity remain consistent across all communication channels
- Developing guidelines, style guides, and training processes to ensure all departments follow brand standards
- Manage a team of sub-ordinates and ensure team achievement and excellence. (For Senior Manager position)
Requirements
- Possess a Degree in any field
- Minimum of 2-5 years’ experience in the Media Industry or Sales & Business Development, preferably within an agency or media environment.
- Good interpersonal, presentation, project management, problem solving & communication skills
- Self-motivated, initiative, able to work independently as well as in a team
Role Description
The successful candidate will possess excellent communication and analytical skills and will be responsible to propose to clients on brand strategy and exposure aimed at fostering lifelong customer and fan loyalty. Key objectives include enhancing audience engagement metrics and boosting positive brand sentiment.
This role involves understanding customer needs and pain points to develop targeted marketing campaigns and suggest product improvements or new features to the product team.
Responsibilities
- Researching, developing, and implementing brand strategies for clients that address client’s brand positioning, personality, promise, and differentiators.
- Executing marketing campaigns, promotions, and communication tactics to achieve client’s goals
- Ensuring client’s brand consistency and the highest standard in execution.
- Identifying and tracking key performance metrics, adjusting marketing strategies, and managing budgets for clients.
- Collaborating with marketing department, research and development, design, and product teams to ensure a coherent and consistent overall brand strategy
- Staying up to date with market trends and consumer insights to inform marketing strategies
- Tracking competitor activity and ensuring client brand strategy is based on market trends and consumer needs
- Ensuring client’s brand messaging and visual identity remain consistent across all communication channels
- Developing guidelines, style guides, and training processes to ensure all departments follow brand standards
- Manage a team of sub-ordinates and ensure team achievement and excellence. (For Senior Manager position)
Requirements
- Possess a Degree in any field
- Minimum of 2-5 years’ experience in the Media Industry or Sales & Business Development, preferably within an agency or media environment.
- Good interpersonal, presentation, project management, problem solving & communication skills
- Self-motivated, initiative, able to work independently as well as in a team