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Influencer Marketing Coordinator

Salary undisclosed

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Responsibility

1. Influencer Research & Outreach

  • Identify and vet potential influencers across platforms (Instagram, TikTok, YouTube, LinkedIn, etc.).
  • Analyze influencer metrics, including engagement rates, audience demographics, and brand alignment.
  • Assist in outreach efforts through emails, DMs, and influencer platforms.
  • Maintain a database of influencers, past collaborations, and potential leads.

2. Campaign Planning & Execution

  • Support the development of influencer marketing campaigns aligned with brand goals.
  • Coordinate deliverables, timelines, and content guidelines with influencers.
  • Ensure all influencer content follows brand messaging and campaign requirements.
  • Assist in product seeding or gifting campaigns for influencers.

3. Content Creation & Social Media Management

  • Collaborate with influencers to curate engaging content for social media campaigns.
  • Repurpose influencer-generated content (UGC) for brand social media, ads, and website.
  • Schedule and publish influencer collaborations on social media platforms.
  • Monitor influencer content for quality and compliance with campaign guidelines.

4. Community Engagement & Brand Awareness

  • Engage with influencers’ content through likes, shares, and comments.
  • Help nurture relationships with influencers for long-term brand collaborations.
  • Monitor brand mentions and user-generated content across social media.

5. Administrative & General Support

  • Assist in managing influencer contracts, invoices, and payments.
  • Research trends in influencer marketing and emerging platforms.
  • Contribute ideas for new influencer partnerships and campaign strategies.

Benefits

  • Training Provided
  • Career Advancement
  • KWSP, SOCSO & EIS
  • Free Parking