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Influencer Marketing Coordinator
Salary undisclosed
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Responsibility
1. Influencer Research & Outreach
- Identify and vet potential influencers across platforms (Instagram, TikTok, YouTube, LinkedIn, etc.).
- Analyze influencer metrics, including engagement rates, audience demographics, and brand alignment.
- Assist in outreach efforts through emails, DMs, and influencer platforms.
- Maintain a database of influencers, past collaborations, and potential leads.
2. Campaign Planning & Execution
- Support the development of influencer marketing campaigns aligned with brand goals.
- Coordinate deliverables, timelines, and content guidelines with influencers.
- Ensure all influencer content follows brand messaging and campaign requirements.
- Assist in product seeding or gifting campaigns for influencers.
3. Content Creation & Social Media Management
- Collaborate with influencers to curate engaging content for social media campaigns.
- Repurpose influencer-generated content (UGC) for brand social media, ads, and website.
- Schedule and publish influencer collaborations on social media platforms.
- Monitor influencer content for quality and compliance with campaign guidelines.
4. Community Engagement & Brand Awareness
- Engage with influencers’ content through likes, shares, and comments.
- Help nurture relationships with influencers for long-term brand collaborations.
- Monitor brand mentions and user-generated content across social media.
5. Administrative & General Support
- Assist in managing influencer contracts, invoices, and payments.
- Research trends in influencer marketing and emerging platforms.
- Contribute ideas for new influencer partnerships and campaign strategies.
Benefits
- Training Provided
- Career Advancement
- KWSP, SOCSO & EIS
- Free Parking