Marketing Specialist / Manager (Skincare)

The Role:We are seeking an experienced and dynamic Skincare Marketing Specialist / Manager to join our team. This role is responsible for creating and executing marketing strategies to promote our skincare products and increase brand awareness in the Malaysian market. The ideal candidate will have a deep understanding of the beauty and skincare industry, consumer behaviour, and digital marketing trends. The role requires a creative and results-driven individual with a passion for skincare and cosmetics.

Key Responsibilities:

• Marketing Strategy Development:
• Develop comprehensive marketing plans for skincare products, focusing on brand awareness, consumer acquisition, and engagement.
• Identify target audiences and tailor marketing campaigns to meet their needs and preferences.
• Conduct market research and competitor analysis to identify new trends and opportunities in the skincare industry.
• Campaign Management:
• Plan and execute both digital and traditional marketing campaigns across various channels (social media, influencer partnerships, email, SEO/SEM, etc.).
• Collaborate with creative teams to develop compelling marketing materials, including advertisements, content, and promotional assets.
• Measure and analyse the performance of campaigns and adjust strategies as necessary to achieve business objectives.
• Social Media and Content Marketing:
• Manage social media accounts, ensuring consistent content creation and brand messaging.
• Develop content that resonates with local audiences (including written content, visuals, and video).
• Build relationships with skincare influencers and collaborate on promotional activities.
• Brand Positioning and Awareness:
• Strengthen the brand’s position in the Malaysian market by leveraging local trends and consumer insights.
• Organize product launches, events, and promotions to enhance brand visibility and drive product trials.
• Ensure the brand maintains a positive image through consistent messaging, quality control, and customer feedback.
• Sales and Market Expansion:
• Collaborate with sales teams to align marketing and sales goals.
• Assist in market penetration strategies to expand the brand’s reach and increase market share in Malaysia.
• Analyse sales data to understand consumer behaviour and optimize marketing strategies accordingly.

Skills:

• Creative Thinking: Ability to develop innovative marketing campaigns that resonate with consumers.
• Analytical Skills: Strong ability to analyse data and metrics to assess campaign performance and make data-driven decisions.
• Communication Skills: Excellent verbal and written communication skills in both English and Bahasa Malaysia.
• Project Management: Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Digital Marketing Expertise: Experience with digital advertising, SEO/SEM, content marketing, and social media management.
• Networking: Ability to build relationships with influencers, industry professionals, and other key stakeholders.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3-5 years of experience in skincare or beauty marketing, preferably within the Malaysian market.
• Proven track record of successfully managing skincare or beauty product campaigns.
• Strong understanding of digital marketing tools and platforms, including social media, email marketing, Google Ads, and content marketing.
• Knowledge of the skincare market and consumer preferences in Malaysia is a significant advantage.

Preferred Skills:

• Familiarity with beauty and skincare trends in the Malaysian market.
• Knowledge of skincare product formulations and the ability to communicate product benefits effectively.
• Experience in event management or public relations.

What We Offer:

· Competitive salary and performance-based incentives.

· Health and wellness benefits.

· Opportunities for career growth and development.

Job Type: Full-time

Pay: Up to RM7,000.00 per month

Benefits:

• Opportunities for promotion
• Professional development

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Experience:

• skincare or beauty marketing: 3 years (Required)

Willingness to travel:

• 75% (Preferred)

Work Location: In person