Data Analyst

We are looking for an analytical and research-driven Data Analyst to support business pitches by gathering market intelligence and interpreting data from industry sources specifically in digital advertising landscape. This role involves evaluating trends, identifying key insights, and providing data-backed recommendations that enhance strategic proposals. A strong understanding of Filipino audience analytics and consumer behavior is essential, ensuring that insights are relevant and aligned with client objectives. Job Responsibilities: - Support in new business pitches and new emerging development work - Utilize various software tools and identify the best format to present and communicate data to provide clear, concise, and easy-to-understand information. - Interpret data and give guidance based on data. - Undertaking research and analyzing data using specialist industry resources. - Verify accuracy and look for discrepancies in reports, and understand data across several campaigns to improve future reports. - Maintain records and prepare periodic reports as may be required on assigned accounts. - Analyze and identify target audience based on topic and geographic markets. - Support teams with day-to-day projects, including ad-hoc analysis and research methodology. - Proactively contribute to the overall effectiveness of marketing campaigns - Analyze data using statistical software programs and techniques, excel, and computer models. - Presenting data research via Excel and PowerPoint. - Understand the client’s business objectives and advertising strategy. - In-depth understanding of analytical tools such as Google Analytics, Google Tag Management, YouGov, Netbase, Facebook Insights, Twitter Analytics etc. - Interpret client’s website and social data, analyze results, and provide recommendations. - Improve client’s e-commerce optimization - Research and Implement SEO Recommendations - Collaborate with media teams to upsell analytics/SEO/DMP products - Responsible for training media teams on specialist data products and skills - Drive innovation and award agenda for campaigns - Research and analyze competitor - Remain fully informed on market trends, and other parties' research and implement best practices. Job Requirements: - Bachelor or advanced degree in Data Science and/or Computer Science - Highly proficiency in Python, PowerBI, and Tableau is required to analyze large datasets, create visual reports, and provide actionable insights. - Strong analytic and critical thinking skills - Familiarity with the Filipino audience analytics and consumer behaviour will be prioritized. - Must have a strong digital knowledge and - Exceptional written, oral, and presentation communication abilities - Expertise with Excel, PowerPoint, and MS Office - Careful & meticulous. - A self-starter and a team player with the ability to multitask, Able to work within timelines. - Confident and able to handle demanding situations professionally - Good with Data Analysis - Comfortable with numbers