Paid Media Specialist

Key Responsibilities:

Paid Media Strategy & Execution

• Develop tailored communication, execute, and optimize paid advertising campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other new platforms.
• Conduct audience research and segmentation to target the right demographics and increase ROI.
• Design and test compelling ad creatives in collaboration with the creative team.
• Provide recommendations for improvement.

Data Analytics & Insights

• Provide regular reports and insights on campaign performance to stakeholders, including detailed analysis of key metrics and recommendations for future campaigns.
• Analyze campaign performance using platforms like Google Analytics, Meta Business Suite, and other analytics tools.
• Analyze data to identify trends, insights, and opportunities for improvement, and adjust campaign strategies accordingly.
• Track key performance metrics (CTR, CPC, CPA, ROAS, Conversations, etc.) and deliver actionable insights to optimize campaigns.
• Create detailed performance reports and dashboards for stakeholders, highlighting trends, opportunities, and areas for improvement.
• Leverage data to make informed decisions about audience targeting, bidding strategies, and ad placements.
• Implement pixel tracking and other tracking mechanisms to accurately measure campaign effectiveness and attribution.

Campaign Optimization

• Continuously A/B test creative elements, ad copies, audiences, and placements to enhance campaign results.
• Optimize budgets and bidding strategies to ensure cost efficiency and high ROI.
• Monitor and adjust campaigns in real-time to meet business objectives and KPIs.

Budget Management

• Allocate, monitor, and recommend advertising budgets effectively to maximize returns.
• Ensure campaigns are delivered within budget and aligned with business objectives.

Trends & Platform Updates

• Stay updated on digital advertising trends, algorithm changes, and platform updates.
• Applies up to date recommendations.

Collaboration & Communication

• Work closely with the Regional Marketing Head, Supervisors, content creators, creatives, and external agencies to align campaigns with overall marketing goals.
• Share campaign insights and performance reports with stakeholders regularly.

Position Requirements:

• Bachelor’s degree in Marketing, Advertising, Data Analytics, or a related field.
• Three years of experience in managing paid advertising campaigns (agency or in-house).
• Proven track record of successful lead generation and ROI-driven campaigns.
• Strong understanding of social media platforms, advertising formats, and targeting options.
• Proficiency in using Meta, Tiktok, and Google Ads. (plus if you are competent in other platforms).
• Experience in the fitness or wellness industry.
• Familiarity with basic graphic design or video editing tools (e.g., Canva, Premiere Pro).
• Knowledge of advanced analytics techniques like cohort analysis or predictive modeling.
• Certifications in social media advertising platforms (e.g., Facebook Blueprint, Google Ads Certification) are a plus.

Key Skills:

• Excellent analytical skills and ability to interpret data to drive decision-making.
• Creative mindset with the ability to develop engaging ad content.
• Strong communication and collaboration skills.
• Detail-oriented and able to manage multiple projects simultaneously.

Job Type: Full-time

Pay: RM3,500.00 - RM5,000.00 per month

Benefits:

• Cell phone reimbursement
• Dental insurance
• Gym membership
• Health insurance
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Schedule:

• Monday to Friday

Experience:

• in managing paid advertising campaigns: 3 years (Preferred)

Work Location: In person