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Senior Marketing Manager
Seeking a dynamic, resultsoriented Senior Marketing Manager to drive our global marketing strategy, expand our digital presence, lead day-to-day marketing campaigns, and engage prospective families. In this key position, you will develop a distinctive social media approach, enhance our newly launched website, and optimize the OpenApply CRM system to boost enquiries and increase conversions.
Key Duties & Responsibilities
1) Strategic Marketing Plan and Action Plan
- Implement the Strategic Marketing Plan and develop the Action Plan
- Collaborate with the Senior Communications Manager to ensure messaging and campaigns reinforce the College’s reputation and vision.
2) Social Media Strategy
- Implement a social media approach that highlights the distinctiveness of our ethos, ambitions, and academic excellence aligned with our strategic priorities.
- Use data-driven insights to expand global reach, engage audiences and convert prospective families.
3) Global Reputation & Pupil Recruitment
- Execute a comprehensive plan to strengthen Marlborough College Malaysia’s global reputation, positioning the College as a leading choice for families seeking high-quality education, especially boarding.
- Partner with Admissions to target international audiences, increase enquiries, and boost overall enrollment.
4) Website Enhancement & Management
- Oversee and continuously enhance the newly launched website to keep it innovative, visually appealing, user-friendly and engaging.
- Ensure the website remains a powerful recruitment tool by effectively sharing the College’s story, key differentiators, parental advocacy and academic highlights.
- Implement best practices SEO and content strategy to keep the site dynamic and relevant.
5) OpenApply CRM System & Email Marketing
In close collaboration with the Senior Communications Manager
- Implement and develop the OpenApply CRM to automate and optimise email marketing campaigns.
- Create professional emails and newsletters to deliver highly relevant content to prospective families and agents.
- Maintain brand consistency and messaging across all email communications.
6) Team Leadership & Collaboration
- Lead and mentor the Creative Marketing Manager, Digital Marketing Officer, and Videographer to deliver cohesive, impactful campaigns.
- Close collaboration with the Director of Admissions and Marketing, Head of Admissions and Senior Communications Manager.
JOB REQUIREMENTS
- Bachelor’s degree in Marketing/ International Marketing/ Business Administration or related field qualifications with at least 5 years’ experience in the related field.
- Proven experience in digital marketing and strategy execution, ideally within the education sector
- Technical expertise in website management, SEO, CRM systems and multi-channel campaign execution.
- Track record of leading and managing high-performing teams to achieve ambitious targets.
- Strong analytical skills, with the ability to interpret data, identify trends and make data driven decisions.
- A creative thinker who excels at both innovation and practical execution.
- Highly motivated by results and measurable impacts.
- Strong leadership skills, with experience guiding teams and multiple projects under tight deadlines.
- Collaborative team player who thrives on cross-functional cooperation.
- Passionate about education and embodying the commitment to excellence and integrity
Job Type: Full-time
Pay: RM10,000.00 - RM12,000.00 per month
Schedule:
- Monday to Friday
Education:
- Bachelor's (Required)
Work Location: In person