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Digital Marketing Executive

RM 3,500 - RM 6,000 / month

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JOB REQUIREMENTS:

  • Possess a Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  • Minimum 2-3 years of experience in digital marketing, social media management, or a related role.
  • Proven experience in creating and managing online advertising campaigns.
  • Experience in a retail or similar industry is a plus.
  • Fluency in Mandarin (speaking, writing, and reading) is required.
  • Must have own transport to reach office as there is no public or LRT available
  • Malaysian citizen.

Job Description:

  • Create creative marketing content and update the brand website, and social media platforms to ensure that all content is fresh, relevant, and engaging.
  • Monitor and ensure each online advertising (adv-set) performs well and generates a good return on investment.
  • Prepare a Digital/Online Advertisement Performance Report for management every week.
  • Work alongside with Marketing/Brand and Product team to plan, propose, execute, and monitor the online promotion calendar in synergy with offline promotion.
  • Ensure brand and design principles are followed accordingly so the brand is represented in the digital space as per brand guidelines.
  • Execute design templates through Canva and/or collaborate with the designer for digital marketing assets creation to improve user experience and engagement where needed.
  • Monitor ongoing brand presence on social media (Instagram, Facebook, etc. )
  • Track and measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.) and create timely reports across the digital portfolio.
  • Prepare online newsletters and promotional emails and organize their distribution through various channels with day-to-day responsibility for the company's CRM system (database management).
  • Monitor marketing and social media programs, and activities over digital platforms.
  • Monitor competitor social media, websites, and email newsletters and keep On file best practices.
  • Assist where required over event weekends for social media broadcast, to execute social media implementation and manage responses.
  • Work across the marketing /retail team to ensure all events & activities are in line with digital platforms.
  • Online community management and support online comments, feedback, and inquiries promptly along with the social media team.
  • Assist and coordinate campaign shoots as required by the marketing team.
  • Other ad-hoc duties as assigned by superior.

Job Types: Full-time, Permanent

Pay: RM3,500.00 - RM6,000.00 per month

Benefits:

  • Opportunities for promotion
  • Professional development

Schedule:

  • Day shift
  • Monday to Friday

Education:

  • Bachelor's (Preferred)

Language:

  • Mandarin (Preferred)

Work Location: In person