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Digital Marketing Executive
RM 1,800 - RM 2,500 / month
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Xiaohongshu (RED) Marketing
- Research Xiaohongshu trends and create engaging brand-related content
- Write high-quality Xiaohongshu recommendation posts such as product introductions, reviews, and comparisons
- Create Xiaohongshu images and short videos (basic editing and retouching skills are a plus)
- Engage with users by responding to comments and increasing brand awareness
- Research and collaborate with Xiaohongshu KOLs/KOCs for promotional partnerships
Social Media Marketing
- Manage Facebook, Instagram, and TikTok accounts
- Plan and write daily social media posts and short video scripts
- Shoot and edit TikTok or Xiaohongshu short videos to increase engagement
- Monitor social media engagement metrics (likes, comments, shares) and optimize strategies
Advertising Management (Google Ads & Social Media Ads)
- Manage Google Ads (Search, Display, and Video Ads) and optimize performance
- Analyze keyword performance and improve PPC campaigns to reduce costs and maximize conversions
- Execute and optimize Facebook Ads, Instagram Ads, and TikTok Ads
- Learn and manage Xiaohongshu in-platform advertising (paid promotions)
- Track ad performance and provide optimization reports
SEO (Search Engine Optimization)
- Research and optimize SEO keywords to improve Google search rankings
- Optimize website content, including blog posts and product descriptions
- Implement link-building strategies to improve website authority
- Monitor SEO performance and submit regular reports
KOL/KOC Marketing
- Research and contact KOLs/KOCs for collaboration opportunities
- Plan influencer marketing strategies to enhance brand exposure
Data Analysis
- Track and analyze traffic data from social media, Xiaohongshu, and Google Ads
- Use Google Analytics, Google Search Console, Facebook Insights, and Xiaohongshu analytics tools to improve marketing strategies
- Prepare and submit weekly/monthly marketing reports with optimization recommendations
Education and Experience
- Diploma or Bachelor's Degree in Marketing, E-commerce, Communications, Advertising, IT, or a related field
- Minimum 1 to 3 years of experience in Digital Marketing, social media management, or a related field
- Experience in Google Ads and SEO is preferred
Key Skills
- Social Media Marketing (Facebook, Instagram, TikTok, Xiaohongshu)
- Social Media Advertising (Facebook Ads, Instagram Ads, TikTok Ads, Xiaohongshu promotions)
- Google Ads (PPC Advertising), including keyword optimization, bidding strategies, and campaign management
- SEO (Search Engine Optimization), including keyword research, content optimization, and link-building strategies
- Content Writing, with the ability to create engaging social media posts and Xiaohongshu content
- Short Video Marketing (Preferred), with experience in planning and producing TikTok or Xiaohongshu videos
- Data Analysis, with knowledge of Google Analytics, Google Search Console, Facebook Insights, and Xiaohongshu analytics tools
- Basic Design Skills (Preferred), with experience using Canva, Photoshop, CapCut, or similar tools
Language Requirements
- Fluent in Mandarin (Required, for Xiaohongshu content writing)
- Basic English or Bahasa Malaysia Communication skills (Preferred)
Additional Preferred Qualifications
- Google Ads Certification (Google Ads Search, Display, Video, or Shopping) is a plus
- Experience in influencer marketing (KOL/KOC collaborations)
- Familiarity with AI tools such as ChatGPT and MidJourney for content creation efficiency
- Hands-on digital marketing experience across Xiaohongshu, TikTok, and other social media platforms
- Learn how to create compelling content, optimize ads, and analyze marketing data
- Gain exposure to KOL/KOC influencer marketing and brand collaborations
- Annual company-sponsored trip as a reward
- Birthday meal for employees
- Mid-year and year-end bonuses