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• Conduct market research to identify trends, customer needs, and areas for business growth. • Identify and pursue new business opportunities to expand the client base and increase revenue. • Create and implement strategic sales plans to achieve revenue targets. • Collaborate with management to develop and execute the hotel's business development strategy. • Maintain strong relationships with clients to ensure long-term business partnerships. • Prepare proposals, negotiate contracts, and close deals to secure new business. • Work with the marketing team to enhance brand visibility and attract new clients. • Partner with other departments to ensure successful delivery of services and provide support to the sales team.