DIGITAL MARKETING

 Build and manage the company’s social media profiles and presence, including Facebook, Instagram and TikTok, and additional channels that may be deemed relevant.  Create shareable content appropriate for specific networks to spread both our brand and our content.  Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.  Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.  Explore new ways to engage and identify new social networks to reach our target buyers.  Track, measure and analyse all initiatives to report on social media ROI.  Create and execute digital marketing strategies to enhance brand awareness and drive traffic.  Analyze market trends and competitor activities to identify opportunities and threats.  Develop and manage content for websites, blogs, and social media platforms.  Oversee content calendar and ensure timely publication.  Conduct keyword research and implement strategies for higher search engine rankings.  Develop social media strategies and manage campaigns across various platforms.  Monitor engagement and manage community interactions.  Analytics and submit report including marketing activities (monthly basis) to the management  Track and report on digital marketing performance using tools like Google Analytics.  Provide insights and recommendations to optimize campaigns.  Propose and manage monthly budgets for digital marketing activities and ensure cost-effectiveness.  Stay updated on digital marketing trends, including social media marketing, email campaign and online advertising  Constantly research & suggest the best exhibition venue for company participation  Blast email or email Broadcast to our existing clients and potential clients.  Your primary responsibility is to develop and implement strategic marketing plan and sales strategies that align with company’s overall objectives.  Advertising & promotional budget to ensure it is utilized effectively and achieve high efficiency in generating sales performance and reaching target segments.