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B2C Sales & Commercial Partnerships Specialist

  • Full Time, onsite
  • Coup Marketing Asia Pacific Sdn Bhd
  • Bangsar South, Malaysia
RM 3,500 - RM 5,000 / month

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B2C Sales Tasks & Responsibilities:

  • Campaign and BAU Planning:
    • Plan and execute deals for campaigns and Business As Usual (BAU) activities, in alignment with overall sales goals.
    • Collaborate with cross-functional teams to strategize and execute monthly sales plans, including flash sales and promotions.
  • Sales Strategy and Optimization:
    • Leverage assets such as CRM, CEM, and social media channels to maximize sales opportunities and drive customer engagement.
    • Monitor and optimize the sales performance of campaigns to ensure target achievement, identifying areas for improvement.
  • Platform Relationship Management:
    • Build and maintain strong relationships with key platforms (e.g., Lazada, Shopee) to ensure smooth operations and alignment with campaign goals.
    • Act as the primary point of contact for platform inquiries, handling communication and coordination efficiently.
  • Inventory Management and Communication:
    • Communicate with the operation teams regarding stock availability for campaigns and promotional activities.
    • Work with internal teams to ensure inventory levels are appropriately managed for key campaigns.
  • Campaign/BAU Reporting:
    • Analyse campaign outcomes, sales performance, and BAU activities, highlighting key successes, challenges, and areas of improvement.
    • Share insights with the team to refine strategies for future campaigns.
  • Store Management (Baskin Robbins & Foodpanda):
    • Develop and implement promotional strategies and campaigns for Baskin Robbins and Foodpanda Lazada stores, focusing on achieving brand sales targets, while ensuring a smooth and engaging customer experience.

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Commercial Partnership Tasks & Responsibilities:

  • Explore New B2C Channels/Platforms:
    • Identify, evaluate, and engage with new B2C platforms or online marketplaces to grow the company’s presence and sales potential.
    • Conduct research to spot new opportunities in emerging platforms that align with business goals.
  • Brand e-Store Outsourcing:
    • Seek and approach potential brand partners to expand offerings, improve brand visibility, and generate new business opportunities.
    • Acquire brand store for outsourcing program in store management and sales promotion.