
Digital Marketing Executive (Influencer Marketing)
What's the team function?
Digital Marketing team is responsible for:
- Planning and execution of all external marketing (outside of Shopee and Lazada)
- Manage all social media related matters
- Promote brand awareness of Dasher and its associated brand
What's your role?
1. Social Media Content & Management
- Handle content planning, posting, and engagement on XiaoHongShu (XHS), TikTok, and Instagram.
- Work with Live Hosts (TikTok) and Content Creators (Instagram) to boost brand awareness and engagement.
- Brainstorm creative ideas for pet-related campaigns and product promotions.
2. KOL (Key Opinion Leader) & Influencer Marketing
- Identify, approach, and manage pet-related influencers for collaborations and product endorsements.
- Negotiate partnerships and ensure KOLs align with brand messaging.
- Track performance of influencer campaigns and optimize for better engagement.
3. Community Engagement & Trend Spotting
- Monitor social media trends and adapt content strategy accordingly.
- Engage with pet-loving communities to grow brand presence.
- Respond to comments, messages, and user interactions to build an active following.
What's the skill required?
- Fresh graduates are welcomed! No experience? No problem—bring your creativity and passion!
- Good command (both spoken and written) in Bahasa Malaysia and English.
- A social media enthusiast who loves TikTok, XHS, and Instagram.
- Passionate about pets (Bonus points if you have your own pet!).
Who’s there to support you?
You’ll work closely with the Live Host to ensure smooth sessions and foster mutual improvements in live sales performance through collaboration and feedback. Also, our Creative Designer Team will assist in producing engaging and interesting props, visuals, and graphics to elevate the quality of live sessions.
The eCommerce team will align live sessions with overall campaign objectives and provide additional insights. You will be involved into various internal training and sharing session about latest market analysis and sales challenges. Hence, you're expected to play an active role in brainstorming session and decision making meetings.
Benefit Package
Must-have:
- EPF, SOCSO, EIS Contribution
- Annual Increment
- Performance Bonus
- Annual Leave
- Medical Leave
- Compassionate Leave
General:
- Medical Benefit
- Optical Benefit
- Dental Benefit
Special at Dasher:
- Insurance
- Laptop provided
- Company Trip
- Anniversary Gift – Thank you to be with us!
- Birthday Gift – Must celebrate!
- Snacks, and Refreshment provided
- La Familia Benefit – you’re encouraged to spend time with family, treat them a meal and claim back from Dasher!
- Staff Discount – The deal can go real crazy~
- Festive Gifts and Celebrations
- Engaging bonding activities - sports, movie night and more – non-mandatory and feel free to suggest for more!
Challenging Industry – never worry about lacking opportunity to learn and grow
In the challenging industry of e-commerce, we’re facing new problems every now and then. Challenges never stop but Dasher is committed to overcome all of them and believes that where there is difficulty there is opportunity. Face challenge, take it on, conquer it and GROW!
Elite Teammates – a dream team
Dasher always committed to maintain a positive organisational culture, and further improve it. You will be working with different people with different strengths and expertise, but y’all share a thing in common, which is y’all is ELITE. The team focusing a lot on efficiency which will definitely drives you to discover and unleash your own potential. Take this opportunity to gain experience and knowledges from your teammates!
Career Progression – clear path ahead
Dasher has a high expectation on you to learn and grow fast. You’re expected to play a leader role in no more than two years. Learn to inspire and influence others here. Dasher has a very clear structure of career advancement, and at a point of time, it’s your call whether to develop your skillset towards a management path or a professional/technical path.
You & Dasher
We would rather describe ourselves to be a football team instead of a “family”. It is never our intention to make everyone stay together forever until their retirement. Instead, we emphasize on the values created and journey we went through together in achieving our mutual goals.
Dasher nurtures you with supports, resources and opportunity. You achieve personal growth via precious experience and knowledge you gained while staying with us, and also in such process you drive the success to Dasher as well, enabling the organisation to grow to next level.
At one point of time where you are ready to take on your new adventure outside of Dasher, we will treat it as a club transfer of football player, there should be no hard feeling and we will sincerely wish you all the best. Dasher might be just one of the stops that you have in your career journey but we will make it your most remarkable and memorable one.