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Lead of Virtual Account Management - In House

Salary undisclosed

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- Develop and execute strategies to drive advertising revenue from longtail accounts. - Identify opportunities to increase Average Revenue Per Account through AdTech products and tailored promotional campaigns. - Analyze vendor performance and implement initiatives to increase deal value and partnership longevity. - Lead and oversee Virtual Account Management teams across BPO, in-house operations, and COE. Set clear performance objectives for teams and ensure alignment with company goals. - Foster a high-performing, collaborative team culture focused on delivering value to both vendors and the company. - Leverage analytics to segment longtail accounts, prioritize outreach, and design targeted campaigns. - Monitor KPIs such as revenue growth, Deal value, and penetration to measure success. - Generate insights from performance data to guide strategic decision-making and resource allocation. - Partner with Process Design, Analytics, and Growth teams to design and implement value-adding initiatives for longtail accounts. - Act as the central point of contact for VAM-related topics, ensuring alignment with company-wide objectives.