Digital Marketing Executive (Telemarketing)

Job Descriptions: Lead Generation and Conversion Actively engage with potential students through outbound calls and targeted online communication (e.g., WhatsApp, email). Qualify leads and nurture them through the sales funnel. Schedule and conduct virtual or in-person counselling sessions with prospective students. Close sales and guide students through the application process. Track and report on key sales metrics (e.g., conversion rates, call volume, lead qualification rates). Lead Management & Follow-Up Handle all incoming enquiries (calls, WhatsApp, walk-ins, general number). Analyse lead data to identify key trends Conduct immediate follow-up with leads generated from education fairs, school fairs, and other events, even when the event team is out of the office. Recruit students and update their information in the application system and HubSpot. Coordinate with the Student Affairs and Records Department (SARD) to verify student documents and eligibility. Social Media Management Monitor and manage social media platforms: TikTok, Facebook, Instagram, Reddit, Quora, Rednote (XHS), Twitter (X). Respond to comments, enquiries, and messages on social media platforms. Create and execute engaging social media campaigns to reach target audiences. Monitor and manage Google Reviews and Facebook/Instagram comments and enquiries. General Administration Prepare necessary documentation (Job Requisition Form, Purchase Requisition Form, Report etc.) Job Requirement: Bachelor’s Degree in Marketing, Sales, Business Administration, or a related field. Strong phone and online communication skills. (both written and verbal) Experience with CRM systems (e.g., HubSpot) is preferred. Basic understanding of digital marketing principles. Preferred Experience: 1-2 years of experience in sales, marketing, telemarketing or customer service Experience in the education or higher education sector is a plus. Experience with CRM systems, business analytics and data analysis.