
Senior Digital Marketing Executive
RM 3,800 - RM 5,000 / month
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- Strategy Development:
- Develop and execute comprehensive digital marketing strategies to achieve business objectives.
- Collaborate with senior management to align marketing campaigns with overall company goals.
- Stay updated with the latest digital marketing trends and technologies to ensure the business remains competitive.
- Campaign Management:
- Lead the planning, execution, and optimization of digital marketing campaigns across multiple platforms, including Google Ads, Facebook, Instagram, LinkedIn, and more.
- Manage email marketing campaigns, ensuring proper segmentation, personalization, and performance tracking.
- Content Development & Management:
- Oversee the creation of digital content, including website content, blog posts, social media posts, and email campaigns.
- Work with the content team to ensure the consistency and quality of brand messaging across all digital platforms.
- Manage content calendars to ensure timely delivery of content and campaigns.
- Analytics & Reporting:
- Track, analyze, and report on key performance indicators (KPIs) for all digital marketing campaigns, such as website traffic, engagement, lead generation, conversion rates, etc.
- Use analytics tools (e.g., Google Analytics, social media insights) to derive actionable insights for continuous campaign improvement.
- Provide regular reports to senior management on campaign performance and ROI.
- Social Media Marketing:
- Develop and implement social media strategies to increase brand awareness, engagement, and lead generation.
- Manage social media accounts, including content scheduling, community management, and customer interaction.
- Monitor social media trends and competitor activity to identify opportunities for growth.
- Budget & Resource Management:
- Manage digital marketing budgets and allocate resources effectively to maximize ROI.
- Optimize spending on paid digital channels such as PPC, display ads, and social media advertising.
- Cross-functional Collaboration:
- Work closely with the sales team to ensure alignment between marketing and sales objectives.
- Collaborate with design and development teams to create visually appealing and effective marketing materials.
- Brand Management:
- Ensure consistency of brand voice and messaging across all digital marketing channels.
- Contribute to the development of the company’s overall branding and positioning strategies.