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Senior Digital Marketing Executive

RM 3,800 - RM 5,000 / month

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  • Strategy Development:
  • Develop and execute comprehensive digital marketing strategies to achieve business objectives.
  • Collaborate with senior management to align marketing campaigns with overall company goals.
  • Stay updated with the latest digital marketing trends and technologies to ensure the business remains competitive.
  • Campaign Management:
  • Lead the planning, execution, and optimization of digital marketing campaigns across multiple platforms, including Google Ads, Facebook, Instagram, LinkedIn, and more.
  • Manage email marketing campaigns, ensuring proper segmentation, personalization, and performance tracking.
  • Content Development & Management:
  • Oversee the creation of digital content, including website content, blog posts, social media posts, and email campaigns.
  • Work with the content team to ensure the consistency and quality of brand messaging across all digital platforms.
  • Manage content calendars to ensure timely delivery of content and campaigns.
  • Analytics & Reporting:
  • Track, analyze, and report on key performance indicators (KPIs) for all digital marketing campaigns, such as website traffic, engagement, lead generation, conversion rates, etc.
  • Use analytics tools (e.g., Google Analytics, social media insights) to derive actionable insights for continuous campaign improvement.
  • Provide regular reports to senior management on campaign performance and ROI.
  • Social Media Marketing:
  • Develop and implement social media strategies to increase brand awareness, engagement, and lead generation.
  • Manage social media accounts, including content scheduling, community management, and customer interaction.
  • Monitor social media trends and competitor activity to identify opportunities for growth.
  • Budget & Resource Management:
  • Manage digital marketing budgets and allocate resources effectively to maximize ROI.
  • Optimize spending on paid digital channels such as PPC, display ads, and social media advertising.
  • Cross-functional Collaboration:
  • Work closely with the sales team to ensure alignment between marketing and sales objectives.
  • Collaborate with design and development teams to create visually appealing and effective marketing materials.
  • Brand Management:
  • Ensure consistency of brand voice and messaging across all digital marketing channels.
  • Contribute to the development of the company’s overall branding and positioning strategies.