Marketing Strategy & Execution- Develop and implement creative marketing campaigns tailored for the wedding and gown rental industry.
Marketing Operations & Team Management- Oversee the marketing department, delegating tasks, managing workflows, and ensuring deadlines are met.
- Monitor marketing analytics, Google Reviews, campaign effectiveness, and team productivity, making adjustments as needed.
Branding & Content Creation- Ensure consistent branding across all marketing materials, including photoshoots, videos, graphic content, sales kits, backdrops, posters, brochures, and social media messaging.
- Maintain a cohesive tone and visual identity.
Website & SEO Oversight- Direct and coordinate website updates, blog content, and SEO optimization by guiding relevant teams.
- Ensure updates align with ongoing events and marketing priorities.
Advertising & Promotions Oversight- Collaborate with third-party experts to execute paid ad campaigns (Meta Ads, Google Ads).
- Ensure alignment with brand tone, messaging, and promotional strategies.
Customer Engagement & Retention- Oversee lead management by coordinating with online paid ads, ensuring smooth follow-ups.
- Analyze data to refine customer retention strategies and online reputation management.
- Develop customer retention strategies to encourage repeat business and manage online reviews.
Influencer & Partnership Collaborations- Build relationships with wedding planners, photographers, bridal influencers, and event organizers to expand brand reach.
Event Planning & Execution- Lead the planning, coordination, and execution of in-house events, bridal expos, and partnership projects like photoshoots and fashion shows.
Social Media Management
Key AttributesPeople-Oriented & Fast-Paced- Thrive in dynamic environments.
- Lead the team across different marketing areas.
- Engage with bosses, department leaders, vendors, and partners to drive successful campaign and event outcomes.
Hands-On & Execution-Focused- Well-organized and detail-oriented.
- Willing to travel, visit event sites, and work weekends as needed.
- Actively participate in on-ground setup, coordination, and troubleshooting to ensure flawless execution.
Strong Interpersonal & Communication Skills- Effectively liaise with team members and partners.
- Manage expectations and foster collaborative partnerships.
Flexible Work Schedule- Primarily a 5-day workweek, with flexibility to work on weekends as needed for project execution and events.
Skills Required