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Jobs or company...

Global Brand Manager – MCO

Salary undisclosed
Checking job availability...
Original
Simplified

Entity:

Customers & Products


Job Family Group:

Marketing Group


Job Description:

Job Purpose:

This role is accountable for the MCO Powerbrands, flanker brands and variants across all channels. Focus is brand strategy, creative communication, brand health, Channel strategy, Mechanic advocacy and partnering with Applied sciences and PUs on product/innovation leadership.

Key Accountabilities:

  • Accountable for the MCO brand strategy development and deployment globally with remit across channels.
  • Accountable for business, GM & share growth.
  • Accountable for MCO brands growing mental and physical availability.
  • Manage portfolio, including product stewardship, PBA, Streamline, ODIMS and OMS
  • ASP management on Global MCO budget
  • Develop innovation strategy, work with growth units on all OD&I projects on MCO brands and inspire project teams to deliver on time – to increase market share and GM
  • Develop deep insight into customer, consumer, OEM and channel needs and competitor responses, to develop Creative Communication across all relevant media
  • Thought leadership and interface with GAM on contract development and joint marketing proposals with OEMs.
  • Work to ensure strong channel plans to grow physical availability and advocacy
  • Any other activity the Global Masterbrand and Product Brand Manager escalates

Key Requirements:

  • Brand campaigns across Castrol MCO brands
  • Brand positioning across Castrol MCO brands
  • MBA or equivalent post graduate degree in business or Marketing desirable
  • At least 15 years’ experience in B2C and B2B Marketing including international FMCG companies or Marketing led companies
  • At least 5 years’ experience in Marketing leadership roles with a track record of working in B2B2C environments within a competitive market-oriented business culture

At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


Travel Requirement

Negligible travel should be expected with this role


Relocation Assistance:

Relocation may be negotiable for this role


Remote Type:

This position is a hybrid of office/remote working


Skills:

Brand Management, Channel marketing activation, Customer Segmentation, Developing creative marketing content, Digital fluency, Generating customer insights, Listening, Presenting, Sector, market, customer and competitor understanding, Using market research effectively, Writing skills


Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please .

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.