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Paid Ads Specialist/Digital Marketer

Salary undisclosed

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Key Responsibilities: Develop and execute comprehensive ads strategies for platforms such as Google Ads, Facebook, Instagram, TikTok and LinkedIn. Conduct keyword research and competitive analysis to optimize ad performance. Monitor, analyze, and report on ad campaign performance metrics and optimize for continuous improvement. Collaborate with team members to design and implement creative and impactful ad content. Manage budgets effectively to maximize ROI. Stay updated with the latest trends and best practices in the digital advertising landscape. Qualifications: Proven experience as an Ads Specialist or in a similar role. Strong understanding of multiple ad platforms including Google Ads, Facebook Ads Manager, Tiktok Ads, Instagram etc. Proficient in analytics tools such as Google Analytics. Excellent analytical and problem-solving skills. Strong communication and teamwork abilities. Preferred Skills: Experience with A/B testing and data-driven decision-making. Background in copywriting and/or visual design. Certification in Google Ads or Facebook Blueprint is a plus.