Senior Sales & Marketing Executive

Job Description • Develop and implement innovative marketing and sales strategies for products, services, or platforms to enhance brand positioning and revenue growth. • Plan and execute successful integrated marketing campaigns, ensuring effective implementation across multiple channels. • Identify and develop new business opportunities to drive revenue growth and market expansion. • Leverage organic and paid acquisition channels, including content creation, social media marketing, pay-per-click (PPC) campaigns, email marketing, and influencer partnerships. • Build and maintain strong relationships with key clients, partners, vendors, and industry stakeholders. • Create compelling and persuasive content for marketing materials, including website banners, brochures, case studies, and advertising materials. • Develop and present sales proposals, pitches, and presentations to prospective clients. • Analyze consumer behavior, market trends, and competitor activities to identify new opportunities for both sales and marketing. • Measure and report on the performance of marketing campaigns and sales initiatives, optimizing strategies based on insights and key performance indicators (KPIs). • Set and achieve sales targets, ensuring continuous pipeline growth. • Ensure brand consistency across all marketing channels and materials. • Monitor and analyze sales performance, identifying areas for improvement and growth. • Attend industry events, networking sessions, and trade shows to promote the company’s products and services. • Collaborate with internal teams, including sales, product development, and customer service, to align efforts with business objectives. Job Requirement • Bachelor’s Degree/Diploma in Marketing, Business Administration, Sales, or a related field. • Minimum 3-5 years of experience in sales and marketing roles, preferably in a leadership or senior executive capacity. • Demonstrable experience in developing and executing marketing strategies, with a strong aptitude and growth mindset to continuously learn and adapt to evolving industry trends. • Proven track record in identifying and analyzing target audiences. Ability to conceptualize, design, and lead integrated, multi-channel marketing campaigns that drive engagement, education, and motivation across various platforms. • In-depth knowledge of website analytics tools to monitor, evaluate, and optimize campaign performance. • Highly numerate with the ability to analyze and interpret complex metrics. Comfortable working with data, drawing insights, and managing reporting through spreadsheets and other analytical tools. • Creative and Copywriting Excellence: Strong aesthetic sensibility and a passion for crafting compelling, high-quality content. Ability to deliver witty, persuasive copy that resonates with target audiences and aligns with brand tone. • Industry Awareness: Up-to-date with the latest trends, technologies, and best practices in digital marketing, online advertising, and performance measurement, ensuring strategies remain innovative and effective.