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Digital Marketing Specialist

RM 2,000 - RM 2,000 / month

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1. Update Wix Website

  • Responsibilities: Manage and update website content using the Wix platform, ensuring information is current and the design aligns with the brand image.
  • Details:
  • Edit webpage text, images, and layouts (e.g., homepage, product pages, contact page).
  • Add new features such as blog posts, online store products, or forms.
  • Optimize website loading speed and mobile experience.
  • Regularly check for broken links and fix errors.

2. SEO (Search Engine Optimization)

  • Responsibilities: Improve the website’s ranking on search engines (e.g., Google) to increase organic traffic.
  • Details:
  • Keyword research: Identify popular search terms relevant to the business.
  • Optimize website content: Use keywords in titles, descriptions, and image tags.
  • Enhance technical performance (e.g., reduce loading time, fix 404 errors).
  • Build backlinks to increase website authority.
  • Analyze SEO performance using tools like Google Analytics or SEMrush.

3. Facebook Marketing

  • Responsibilities: Promote the brand or product on Facebook to attract the target audience and boost engagement.
  • Details:
  • Create and manage a Facebook page, posting engaging content (text, images, videos).
  • Design and run Facebook ads, targeting specific demographics (e.g., age, location, interests).
  • Interact with followers by responding to comments and messages.
  • Analyze ad and post performance, refining strategies to improve conversion rates.

4. Facebook SEO

  • Responsibilities: Optimize the Facebook page and content to improve discoverability within Facebook’s internal search and external search engines.
  • Details:
  • Optimize page name, bio, and description with relevant keywords.
  • Post high-quality content regularly to boost page activity.
  • Use hashtags and keywords to increase post visibility.
  • Encourage user engagement (e.g., likes, comments, shares) to enhance page ranking.

5. Instagram / TikTok / Lemon8 Marketing

  • Responsibilities: Promote the brand on these social platforms to attract younger audiences and enhance brand awareness.
  • Details:
  • Instagram:
  • Post high-quality images, Stories, and Reels using trending hashtags and keywords.
  • Engage with followers and collaborate with influencers for promotion.
  • TikTok:
  • Create short videos following trends (e.g., challenges, music) to encourage viral spread.
  • Use platform effects and popular hashtags to boost visibility.
  • Lemon8:
  • Share lifestyle-related content (e.g., tutorials, recommendations) with visually appealing designs.
  • Engage with niche communities to build brand influence.

6. Edit Video & Photo

  • Responsibilities: Edit raw materials to make them more engaging and suitable for social media or website use.
  • Details:
  • Use tools (e.g., Adobe Premiere, Canva, CapCut) to edit videos, adding subtitles, music, and effects.
  • Edit photos (e.g., adjust brightness, crop, apply filters) to match brand style.
  • Create thumbnails or posters to increase content click-through rates.

7. Shoot Video & Photo

  • Responsibilities: Capture original footage for marketing content.
  • Details:
  • Use a camera or smartphone to shoot products, events, or brand-related content.
  • Plan shooting themes and scenes to ensure visuals are appealing and tell a story.
  • Control lighting, angles, and composition to produce high-quality material.
  • Adjust formats based on platform needs (e.g., vertical videos for TikTok).

Summary

This Digital Marketing role involves website management (Wix updates), search engine optimization (SEO), social media marketing (Facebook, Instagram, TikTok, Lemon8), and content creation (shooting and editing videos/photos). It requires multitasking, creativity, and technical skills to increase brand visibility and customer engagement through online channels.

Job Type: Full-time

Pay: From RM2,000.00 per month

Benefits:

  • Opportunities for promotion
  • Professional development

Schedule:

  • Day shift

Supplemental Pay:

  • Commission pay
  • Performance bonus

Application Question(s):

  • Having experience as a photographer?

Education:

  • Diploma/Advanced Diploma (Preferred)

Work Location: In person

Expected Start Date: 04/01/2025