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National Trade Marketing and Retail Management Lead, SIngapore

Salary undisclosed

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What a National Trade Marketing and Retail Management Lead, Singapore does at HP:

  • Establish a weekly cadence to drive sales objectives (SO) across the retail network.

  • Conduct market sensing activities and share insights with key stakeholders.

  • Ensure retail compliance on key parameters to maintain high standards of operation.

  • Oversee the execution of trade marketing programs to ensure alignment with overall marketing strategies.

  • Manage trade marketing budgets and track expenditures against planned activities.

  • Publish regular dashboards on retail health parameters.

  • Identify gaps in performance and implement strategies to bridge these gaps.

  • Monitor and analyze retail metrics to ensure alignment with business goals.

  • Evaluate the effectiveness of trade marketing initiatives and adjust plans accordingly.

  • Track competitor activities and adjust trade marketing strategies to maintain competitive advantage.

Individuals who do well in this role at HP, usually possess:

  • Master’s degree in Business Administration or related field.

  • Minimum of 8 years of relevant experience in retail management and trade marketing.

  • Outstanding communication, analytical, and presentation skills.

  • Proficiency in English is essential.

  • Strong leadership and team management skills.

  • Excellent problem-solving abilities and strategic thinking.

  • Proficient in data analysis and interpreting retail metrics.

  • Ability to work collaboratively with cross-functional teams.

  • Expertise in trade marketing principles and practices.

  • Strong project management skills to handle multiple trade marketing initiatives simultaneously

  • Based in Johor Bahru

Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision – to create technology that makes life better for everyone, everywhere.