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Social Media Executive

Salary undisclosed

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Job Overview:

  • We are looking for a creative and strategic Social Media Executive to manage our social media
  • presence and elevate our brand’s online visibility. The ideal candidate will be responsible for developing and executing a monthly social media content calendar, managing influencer and affiliate programs, planning brand events, building a strong online community, and fostering brand collaborations for internal and external marketing.

Key Responsibilities:

Content Planning & Execution:

  • Develop and maintain a monthly social media content calendar, ensuring alignment with marketing goals and brand messaging
  • Create and design engaging posts, stories, and multimedia content for various social platforms (Facebook, Instagram, TikTok, etc.)
  • Ensure content is on-brand, consistent in style, tone, and voice, and optimized for each platform.

Influencer & Affiliate Program Management:

  • Source and manage relationships with influencers and affiliate partners to enhance brand awareness and drive traffic
  • Oversee the creation of influencer/affiliate campaigns, negotiating terms, deliverables, and compensation
  • Track performance of influencer and affiliate campaigns, ensuring measurable success and return on investment (ROI).

Brand Collaborations & External Partnerships:

  • Identify and establish partnerships with relevant brands, businesses, and content creators to boost brand visibility and expand the reach
  • Collaborate with external partners on joint campaigns, promotions, and collaborations to leverage their audience and build brand credibility
  • Assist in managing and maintaining positive relationships with partners to ensure long-term successful collaborations
  • To support offline retail customers with social media content (videos and visuals), and to look into ways to collaborate with retail pharmacies using social media

Brand Events & Campaigns:

  • Coordinate and promote brand events, including virtual and in-person events,

product launches, workshops and to coordinate any materials (printed and online

materials) required for the event with designer.

  • Develop engaging content and promotional strategies to increase attendance,

engagement, and visibility of events.

Community Building & Engagement:

  • Build and nurture a loyal online community by interacting with followers,

responding to comments, direct messages, and mentions

  • Monitor and analyze audience engagement metrics, identifying trends, and

implementing strategies to increase community involvement.

  • Organize and participate in online initiatives (challenges, giveaways, etc.) to engage and grow the brand’s social media community.

Analytics & Reporting:

  • Monitor social media performance using analytics tools, producing reports to track

the effectiveness of campaigns, content, and influencer partnerships

  • Identify opportunities for optimization, suggesting adjustments to content and

strategy based on performance metrics.

Trend Analysis & Innovation:

  • Stay up to date with social media trends, industry news, and competitor activities to keep the brand’s content and strategies innovative and ahead of the curve
  • Experiment with new social media platforms, tools, and technologies to continuously improve and diversify the brand’s online presence.

Requirements: Proven experience (2-3 years) in social media management, influencer marketing, or a

similar role.

 Ability to shoot and edit compelling, engaging creative content for social media (shoot

videos) with good turnaround time.

 Strong understanding of social media platforms, content creation, and analytics tools (e.g.,

Facebook Insights, Instagram Analytics, Google Analytics, etc.).

 Experience in managing influencer relationships and affiliate marketing campaigns.