
Performance Marketing Specialist
Salary undisclosed
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As a Digital Media-Buy Executive, you will be involved in strategising, planning, executing and analysing our paid digital campaigns for clients across Facebook, Instagram, Twitter, YouTube, TikTok, and Google.
Responsibilities :
- Strategically manage & execute performance marketing campaigns. Across all major social media platforms and Google, this includes campaign planning, set-up, daily management, optimisation, as well as reporting.
- Work alongside team leads on data and strategy for existing and new clients, ensuring that all planning is justified using past performance data and analysis
- Analyse client campaign trends, using qualitative and quantitative data, to recommend campaign changes
- To ensure frequent and systematic optimisation by testing keywords, ad copy, bidding strategies, and other methods – with an implement, test, and measure mindset
- Develop estimates, budgets, and media recommendations for client campaigns and new business opportunities
- Produce insightful post-campaign/end-of-month reports, including actionable next-steps, clear explanations, and data visualisation
- To stay up to date on performance marketing trends, best practices, and techniques to ensure client campaigns are relevant and effective
- Work closely with other departments to ensure client goals are met