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Performance Marketing Specialist

Salary undisclosed

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As a Digital Media-Buy Executive, you will be involved in strategising, planning, executing and analysing our paid digital campaigns for clients across Facebook, Instagram, Twitter, YouTube, TikTok, and Google.

Responsibilities :

  • Strategically manage & execute performance marketing campaigns. Across all major social media platforms and Google, this includes campaign planning, set-up, daily management, optimisation, as well as reporting.
  • Work alongside team leads on data and strategy for existing and new clients, ensuring that all planning is justified using past performance data and analysis
  • Analyse client campaign trends, using qualitative and quantitative data, to recommend campaign changes
  • To ensure frequent and systematic optimisation by testing keywords, ad copy, bidding strategies, and other methods – with an implement, test, and measure mindset
  • Develop estimates, budgets, and media recommendations for client campaigns and new business opportunities
  • Produce insightful post-campaign/end-of-month reports, including actionable next-steps, clear explanations, and data visualisation
  • To stay up to date on performance marketing trends, best practices, and techniques to ensure client campaigns are relevant and effective
  • Work closely with other departments to ensure client goals are met