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Performance Marketer (Paid Search Specialist)

  • Full Time, onsite
  • Ra Marketing (Rose Attractions Sdn Bhd)
  • Petaling Jaya, Malaysia
Salary undisclosed

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You will have the following responsibilities:

  • Manage and build ad campaigns using Google (search, youtube, display), Facebook, LinkedIn and any other paid digital marketing platforms for different industries including both B2B and B2C
  • Optimize ads in response to analytics data and performance trends to hit KPIs i.e. minimise marketing spending and maximise ROI
  • Delivery of monthly analysis reporting on ads performance to internal and client-side stakeholders.
  • Able to recommend which digital platforms and how to set up and track the campaign to meet client’s objective e.g. database acquisition, leads generation, e-commerce sales, etc.
  • Able to study and understand buyer mindset and enhance the creative, visual, messaging and audience in ad campaigns to drive optimum performance.
  • Sensitive to numbers and willing to monitor performance metrics daily to ensure KPI and customer goals are met.

What we would like from you:

  • At least 1-2 years of SEM experience either in-house or from an agency
  • Knowledge of paid media channels, with hands-on search account building and proven account growth essential
  • Analytical, organised, and KPI/ result-oriented.
  • Detailed, able to multi-task and adhere to deadlines.
  • Comfortable with numbers for budget management as well as making optimization decisions
  • Able to perform ad tracking via GTM
  • Understand sales/ conversion funnel, CPM, CPC, CPA, ROAS. LTV.
  • Working knowledge of tools such as Google ads, Google Analytics, Google Tag Manager, Facebook (Meta), Instagram and Google Sheets/Excel
  • A bonus (good to have) would be having ad experience using Twitter, Linkedin and Tiktok platforms