Job Purpose:
The Branding Manager will be responsible for overseeing and managing all aspects of the brand's marketing efforts, ensuring alignment with business objectives and long-term strategic goals. The role requires a dynamic and creative individual who is experienced in managing the brand's presence across various channels, including advertising, packaging, public relations, and digital platforms. The ideal candidate will have a solid background in FMCG (Fast-Moving Consumer Goods) and be able to coordinate a wide range of activities, from trademark registrations to exhibition/expo management.
Key Responsibilities:
1. Advertising & Promotions (A&P)
· Develop and execute integrated advertising and promotional campaigns to drive brand awareness, consumer engagement, and sales growth.
· Manage the A&P budget, ensuring effective allocation and ROI.
· Collaborate with internal teams and external agencies to design and implement promotional strategies across both traditional and digital media.
2. Trademark Registration
· Oversee the process of trademark registrations and ensure that all intellectual property rights associated with the brand are legally protected.
· Monitor potential trademark infringements and address legal concerns related to brand protection.
3. Exhibition/Expo Management
· Plan, organize, and manage the brand’s participation in industry exhibitions, expos, and trade shows to increase brand visibility and foster B2B relationships.
· Ensure consistent brand representation at events, from booth design to promotional materials and product demos.
· Track event performance and measure ROI.
4. Label/Carton Design
· Collaborate with design teams to develop labels, packaging, and cartons that align with brand guidelines and meet legal or regulatory requirements.
· Ensure packaging designs reflect the brand’s positioning and are functional, appealing, and consistent across product ranges.
5. Brochure/Website Management
· Oversee the creation, updating, and distribution of branded brochures, product catalogues, and marketing materials.
· Manage the company’s website, ensuring content is up to date, engaging, and optimized for user experience and search engines.
· Coordinate the design and content development of web pages, ensuring alignment with brand messaging.
6. Public Communication
· Act as the key point of contact for all public relations and media communications related to the brand.
· Work with PR agencies to craft press releases, media pitches, and crisis communication strategies.
· Manage brand messaging in both internal and external communications, ensuring consistency across all touchpoints.
Key Requirements:
Education:
· Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree or MBA is a plus.
Experience:
· 5+ years of experience in brand management, with a focus on FMCG.
· Proven track record in handling A&P, trademark registration, event management, and digital marketing.
· Experience in managing the creative design process, including packaging and promotional materials.
· Apply in-depth knowledge of the FMCG industry to develop relevant and effective marketing strategies.
· Keep abreast of industry trends, consumer behaviour, and competitor activities to ensure the brand remains competitive and innovative.
· Drive new product development initiatives, based on market research and consumer insights
Skills:
· Strong project management skills, with the ability to handle multiple tasks and deadlines.
· Excellent communication skills, both written and verbal.
· Strong analytical skills with the ability to interpret market trends and consumer insights.
· Proficiency in Microsoft Office Suite and marketing software tools (e.g., Adobe Creative Suite, Google Analytics, etc.).
· Experience working with creative agencies and external partners.
· Knowledge of the latest marketing trends and digital platforms.
Attributes:
· Creative, innovative, and results driven.
· Strong attention to detail and commitment to quality.
· Ability to work collaboratively in a cross-functional team environment.
· Highly organized and capable of managing various initiatives simultaneously.
Working Conditions:
· Full-time position.
· Some travel may be required for events and exhibitions.
· Flexibility in working hours may be needed for specific campaign launches or international time zone coordination.
Job Type: Full-time
Pay: RM5,000.00 - RM8,000.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Supplemental Pay:
- Performance bonus
Work Location: In person