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Brand Manager

RM 5,000 - RM 8,000 / month

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Job Purpose:

The Branding Manager will be responsible for overseeing and managing all aspects of the brand's marketing efforts, ensuring alignment with business objectives and long-term strategic goals. The role requires a dynamic and creative individual who is experienced in managing the brand's presence across various channels, including advertising, packaging, public relations, and digital platforms. The ideal candidate will have a solid background in FMCG (Fast-Moving Consumer Goods) and be able to coordinate a wide range of activities, from trademark registrations to exhibition/expo management.

Key Responsibilities:

1. Advertising & Promotions (A&P)

· Develop and execute integrated advertising and promotional campaigns to drive brand awareness, consumer engagement, and sales growth.

· Manage the A&P budget, ensuring effective allocation and ROI.

· Collaborate with internal teams and external agencies to design and implement promotional strategies across both traditional and digital media.

2. Trademark Registration

· Oversee the process of trademark registrations and ensure that all intellectual property rights associated with the brand are legally protected.

· Monitor potential trademark infringements and address legal concerns related to brand protection.

3. Exhibition/Expo Management

· Plan, organize, and manage the brand’s participation in industry exhibitions, expos, and trade shows to increase brand visibility and foster B2B relationships.

· Ensure consistent brand representation at events, from booth design to promotional materials and product demos.

· Track event performance and measure ROI.

4. Label/Carton Design

· Collaborate with design teams to develop labels, packaging, and cartons that align with brand guidelines and meet legal or regulatory requirements.

· Ensure packaging designs reflect the brand’s positioning and are functional, appealing, and consistent across product ranges.

5. Brochure/Website Management

· Oversee the creation, updating, and distribution of branded brochures, product catalogues, and marketing materials.

· Manage the company’s website, ensuring content is up to date, engaging, and optimized for user experience and search engines.

· Coordinate the design and content development of web pages, ensuring alignment with brand messaging.

6. Public Communication

· Act as the key point of contact for all public relations and media communications related to the brand.

· Work with PR agencies to craft press releases, media pitches, and crisis communication strategies.

· Manage brand messaging in both internal and external communications, ensuring consistency across all touchpoints.

Key Requirements:

Education:

· Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree or MBA is a plus.

Experience:

· 5+ years of experience in brand management, with a focus on FMCG.

· Proven track record in handling A&P, trademark registration, event management, and digital marketing.

· Experience in managing the creative design process, including packaging and promotional materials.

· Apply in-depth knowledge of the FMCG industry to develop relevant and effective marketing strategies.

· Keep abreast of industry trends, consumer behaviour, and competitor activities to ensure the brand remains competitive and innovative.

· Drive new product development initiatives, based on market research and consumer insights

Skills:

· Strong project management skills, with the ability to handle multiple tasks and deadlines.

· Excellent communication skills, both written and verbal.

· Strong analytical skills with the ability to interpret market trends and consumer insights.

· Proficiency in Microsoft Office Suite and marketing software tools (e.g., Adobe Creative Suite, Google Analytics, etc.).

· Experience working with creative agencies and external partners.

· Knowledge of the latest marketing trends and digital platforms.

Attributes:

· Creative, innovative, and results driven.

· Strong attention to detail and commitment to quality.

· Ability to work collaboratively in a cross-functional team environment.

· Highly organized and capable of managing various initiatives simultaneously.

Working Conditions:

· Full-time position.

· Some travel may be required for events and exhibitions.

· Flexibility in working hours may be needed for specific campaign launches or international time zone coordination.

Job Type: Full-time

Pay: RM5,000.00 - RM8,000.00 per month

Benefits:

  • Opportunities for promotion
  • Professional development

Supplemental Pay:

  • Performance bonus

Work Location: In person