Content Editor & Copywriter

The Content Editor & Copywriter at the BAC Education Group will play a pivotal role in crafting compelling, engaging, and high-quality content across multiple digital and print platforms. This individual will be responsible for developing creative content strategies, editing materials for clarity and accuracy, and ensuring brand consistency in all communications. The role requires an excellent command of the English language, strong editorial judgment, and a flair for storytelling to effectively reach and engage diverse audiences, including students, parents, and corporate partners.

Job Highlights

• free online learning
• free gym access
• Job Description

Key Responsibilities

Content Creation & Copywriting

• Write and edit high-quality, engaging, and persuasive content for digital platforms, including websites, blogs, email newsletters, and social media.
• Develop clear and compelling copy for advertising materials, brochures, flyers, press releases, and other marketing collaterals.
• Craft engaging scripts for videos, promotional campaigns, and webinars.
• Ensure all written content aligns with the BAC Education Group’s brand voice, values, and key messaging.
• Conduct research to develop insightful and informative content that resonates with target audiences.

Editing & Proofreading

• Edit and proofread all content for grammar, style, tone, clarity, and factual accuracy.
• Ensure consistency in messaging, terminology, and formatting across different communication channels.
• Work closely with designers, videographers, and marketing teams to ensure alignment between text and visuals.

Content Strategy & SEO Optimisation

• Develop and implement content strategies that drive engagement and brand awareness.
• Optimise web content for search engines (SEO) and monitor content performance using analytics tools.
• Stay updated with digital trends, industry best practices, and audience preferences to enhance content effectiveness.

Collaboration & Stakeholder Management

• Work with internal teams, including admissions, academic departments, and student services, to develop relevant content.
• Liaise with external agencies, freelancers, and media outlets for content collaborations and publications.
• Assist in developing communication strategies for events, partnerships, and corporate announcements.

Key Requirements

Education & Experience

• Bachelor’s or Diploma in Communications, Journalism, English, Marketing, or a related field.
• 2+ years of experience in content writing, editing, and copywriting, preferably in education, media, or marketing.
• Proven experience in developing content for websites, blogs, social media, and advertising campaigns.

Skills & Competencies

• Exceptional writing and editing skills with a strong command of the English language.
• Ability to write in a variety of tones and styles to suit different audiences and platforms.
• Familiarity with content management systems (CMS) like WordPress or similar platforms.
• Proficiency in using AI tools, grammar checkers, and content optimisation software.
• Strong organisational skills and attention to detail.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creativity and adaptability to develop innovative and engaging content.

Soft Skills Needed:

• Creativity & Storytelling: Ability to craft compelling narratives that engage diverse audiences.
• Attention to Detail: Ensuring accuracy, consistency, and high editorial standards across all content.
• Adaptability: Ability to pivot writing styles based on different platforms, audiences, and objectives.
• Collaboration & Teamwork: Working closely with designers, marketers, and academic teams to create cohesive content.
• Time Management & Multitasking: Managing multiple projects with tight deadlines efficiently.
• Problem-Solving: Finding creative solutions to improve content engagement and effectiveness.
• Emotional Intelligence & Audience Understanding: Crafting messages that resonate with students, parents, and corporate partners.
• Critical Thinking: Analysing content performance and adapting strategies accordingly.

Competencies/Specialisations:

• Exceptional Writing & Editing Skills: Ability to write clear, engaging, and persuasive content for different audiences and platforms.
• SEO & Digital Content Optimisation: Strong understanding of search engine optimisation (SEO), keyword research, and content performance analysis.
• Content Strategy & Brand Messaging: Ability to develop and execute a content strategy that aligns with BAC Education Group’s brand identity and marketing objectives
• Multi-Platform Content Development: Expertise in writing for websites, blogs, social media, email campaigns, and printed marketing materials.
• Proofreading & Fact-Checking: Ensuring content is free of grammatical errors, factual inaccuracies, and inconsistencies.
• Creative Storytelling & Copywriting: Crafting compelling narratives that capture attention and drive engagement.
• Project & Time Management: Ability to manage multiple content projects with strict deadlines and changing priorities.
• Audience-Centric Approach: Understanding the needs, preferences, and behaviour of students, parents, and corporate stakeholders.