Senior Marketing Executive [ Klang, offline marketing ]

. Strategic Brand Leadership Brand Development: Develop a strategic vision for each brand, focusing on defining its unique identity, target audience, and value proposition. Market Positioning: Ensure that each brand remains distinct and relevant by understanding its place in the market, recognizing target demographics, and adjusting brand messaging and positioning as needed. Trend Responsiveness: Stay informed on industry trends, consumer behavior changes, and market shifts, making brand strategy adjustments to keep the brand competitive and future-focused. 2. Sales and Revenue Growth Sales-Driven Campaigns: Implement campaigns aimed at achieving sales targets and growth objectives, with a focus on driving conversion through the website and other e-commerce channels. Revenue Optimization: Identify and pursue opportunities for increasing average order value, conversion rate optimization, and repeat purchase rate. Cost Efficiency: Monitor and manage budget allocation for campaigns, ensuring optimal returns on investment for each initiative. 3. Customer Engagement and Experience Customer-Centric Approach: Focus on understanding customer needs and preferences to create tailored, value-driven marketing strategies. Enhancing Brand Loyalty: Develop programs and content to drive customer loyalty, including rewards programs, customer testimonials, and engagement initiatives that foster a community around the brand. Experience Optimization: Ensure a seamless, high-quality customer experience on all brand touchpoints, including website, social media, and email, to enhance user satisfaction and drive retention. 4. Data-Driven Decision Making Performance Tracking: Analyze sales data, customer behavior, and campaign performance to assess success and make informed, data-backed decisions. KPI Management: Set, monitor, and report on key performance indicators, such as sales growth, conversion rate, customer acquisition cost, and return on ad spend. Continuous Optimization: Use insights to continually refine brand strategies, campaign approaches, and operational processes to improve brand performance. 5. Brand Visibility and Awareness Campaign Planning and Execution: Design monthly campaigns (digital and offline) to increase brand awareness, customer acquisition, and engagement. Content and Marketing Alignment: Ensure consistency across all brand content and messaging, maintaining alignment with the brand’s core identity and values. External Partnerships: Manage and collaborate with external vendors, influencers, and media partners to expand brand reach, improve engagement, and increase visibility. 6. Cross-Functional Collaboration Vendor Coordination: Work closely with external vendors, agencies, and freelancers to ensure that marketing efforts align with brand strategy. Team Collaboration: Partner with internal teams, such as product development, customer service, and operations, to create cohesive brand experiences. Stakeholder Communication: Present regular updates to senior management, including performance insights, campaign results, and strategic recommendations for future growth.